Staple foods in 2024: The big picture
In 2024, staple foods in Bosnia and Herzegovina continues to demonstrate stable consumer demand, resulting in moderate retail volume growth despite an ongoing demographic crisis that negatively impacts the potential consumer base. Key categories within staples are maturing, reducing the scope for significant growth now and in the future.
Key trends in 2024
Health and wellness trends remain a significant force shaping consumer purchasing decisions in staple foods in 2024. As consumers become increasingly health-conscious, their preferences evolve, influencing the specific types and brands of products they purchase.
Competitive Landscape
Staple foods in Bosnia and Herzegovina remains highly fragmented, with artisanal manufacturers maintaining a dominant presence. Smaller producers, collectively, hold nearly half of the total value sales share within baked goods, a crucial category that enjoys daily consumption by a large part of the population.
Channel developments
The expansion of e-commerce continues to reshape the retail landscape for staple foods, with online sales of packaged food categories achieving double-digit growth rates across most of the review period, including 2024. Consumers increasingly embrace online shopping as new online retailers enter the market, providing greater accessibility and convenience.
What next for staple foods?
Bosnia and Herzegovina’s negative demographic trend is expected to continue impacting the future growth potential of all packaged food categories, with staple foods facing particularly strong challenges. Nonetheless, certain niche segments within staples retain substantial growth potential due to their relative underdevelopment and the favourable alignment of broader market trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Bosnia and Herzegovina?
- Which are the leading brands in Staple Foods in Bosnia and Herzegovina?
- How are products distributed in Staple Foods in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Bosnia and Herzegovina
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Bosnia and Herzegovina
KEY DATA FINDINGS
Growth in pastries and frozen baked goods despite inflationary pressures
Unpackaged pastries lead growth, followed by packaged pastries
Dessert mixes and packaged bread categories surge with new product launches
Sustained demand and growth for baked goods despite demographic challenges
Rising consumer demand for convenient and affordable baked goods
Premiumisation and wider acceptance of frozen baked goods set for growth
Breakfast Cereals in Bosnia and Herzegovina
KEY DATA FINDINGS
Continued demand amidst demographic shifts
Hot cereals gain ground as a comfort food
Muesli and granola benefit from health-oriented innovations
Sustained demand despite population decline
Convenience and wellness trends drive product demand
Health-driven innovation as a strategic focus
Processed Fruit and Vegetables in Bosnia and Herzegovina
KEY DATA FINDINGS
Continued demand for frozen fruit and vegetables driven by health and convenience
Rising popularity of frozen fruit as a versatile ingredient in daily diets
Expansion of frozen processed vegetable offerings to meet diverse consumer needs
Health-conscious consumers to sustain growth in frozen fruit and vegetable categories
Growth opportunities for frozen fruit as consumers shift towards low-sugar, low-carbohydrate diets
Shelf-stable fruit faces challenges amidst changing consumer preferences
Processed Meat, Seafood and Alternatives To Meat in Bosnia and Herzegovina
KEY DATA FINDINGS
Stable demand amidst ongoing challenges in processed meat and seafood
Growth potential in frozen and chilled processed seafood categories
Product development innovations in processed seafood and meat alternatives
Stable demand despite population decline and economic constraints
Modest growth for processed meat and emerging opportunities in seafood
Premiumisation and demand for quality to drive frozen and chilled seafood growth
Rice, Pasta and Noodles in Bosnia and Herzegovina
KEY DATA FINDINGS
Steady performance amid market maturity
Growing demand for fresh and high-quality chilled pasta
Convenience fuels instant noodle popularity
Evolving demand and market saturation
Ongoing growth of chilled pasta among premium consumers
E-commerce expands category reach
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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