Staple foods in 2024: The big picture
Following a series of disruptions, including COVID-19, the container crisis, war in Ukraine and Israel, the surge in international raw material prices, the hacking of the country’s customs systems, the collapse of national ports, as well as periods of economic instability due to high interest rates and exchange volatility, staple food players remain apprehensive about the future in 2024. Consumers, meanwhile, remain price-sensitive and continue to look for promotions despite being accustomed to higher prices from the inflation spike in 2022.
Key trends in 2024
Whilst still niche, better-for-you and clean label products are increasingly popular in Costa Rica. As the convenience of packaged food drives growth of certain categories, more consumers are scrutinising ingredient lists and opting for products with natural ingredients.
Competitive Landscape
In May 2024, Bimbo de Costa Rica SA received the “Efforts in Energy Sustainability” recognition, awarded by the Ministry of Environment and Energy. The company’s environmental achievements include energy efficiency projects, the installation of more than 900 solar panels and the acquisition of 54 electric trucks.
Channel developments
Retailers such as Pequeño Mundo, a mixed retailer specialising in imported and local low-cost products, continue to grow in 2024 as consumers increasingly seek savings on staple foods. The product variety constantly changes at Pequeño Mundo, encouraging consumers to purchase products on the spot as they cannot guarantee they will remain in stock for long.
What next for staple foods?
The Costa Rican staple foods market is expected to become increasingly specialised over the forecast period, offering products tailored to a variety of consumer preferences. Consumers are increasingly aware of the importance of leading a healthy lifestyle and eating a balanced diet and this will influence new product developments, with staple food manufacturers expanding their ranges of healthier products with cleaner ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Costa Rica?
- Which are the leading brands in Staple Foods in Costa Rica?
- How are products distributed in Staple Foods in Costa Rica?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Costa Rica?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Costa Rica
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Costa Rica
KEY DATA FINDINGS
Packaged products face increasing competition from freshly-baked alternatives
Frozen bread remains available, but sees waning demand in 2024
Bimbo Costa Rica SA continues to benefit from its strong distribution network
Growth of bread products that align with healthier lifestyles
Further expansion of private label
International products expected to become increasingly available
Breakfast Cereals in Costa Rica
KEY DATA FINDINGS
Cost-effective bag packaging increasingly popular in 2024
Importance of health and convenience
Children’s breakfast cereals focus on fun
Players will continue to embrace consumers’ health needs
Expansion of convenient and creative packaging options
Continued evolution of private label
Processed Fruit and Vegetables in Costa Rica
KEY DATA FINDINGS
Expansion of shelf stable options drives growth in 2024
Private label continues to expand, offering both quality and fair pricing
Frozen processed potatoes remain popular after the pandemic
Accessibility of fresh seasonal fruit and vegetables will continue to limit growth
Private label to continue to grow
Rising consumer interest in new products and flavours
Processed Meat, Seafood and Alternatives To Meat in Costa Rica
KEY DATA FINDINGS
Rising variety and popularity of chilled processed red meat in 2024
Frozen processed meat and seafood are highly convenient for children
Meat and seafood substitutes continue to grow
Rising demand for meat and seafood substitutes and international products
Private label expansion
Health concerns will continue to hamper growth
Rice, Pasta and Noodles in Costa Rica
KEY DATA FINDINGS
Rising rice imports
Italian pasta brands increasingly available and varied in 2024
Noodle cups increasingly popular due to their convenience and low price
Expansion of better-for-you options, catering to health-conscious consumers
Tradition of rice consumption will support growth
Potential for private label to gain traction in noodles
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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