Staple foods in 2024: The big picture
Staple foods in Cameroon has experienced a moderate slowdown in current value growth in 2024, while retail volume sales have returned to positive territory after having contracted over 2022-2023. This is explained by a sustained drop in inflation, which had risen sharply during the latter half of the review period due to the global recovery from the pandemic, Russia’s invasion of Ukraine and other factors.
Key trends in 2024
Due to the ongoing cost-of-living squeeze, price has been the primary determinant in the staple foods choices of most Cameroonians in 2024. Other factors have also continued to shape purchasing decisions, however, particularly rising health-consciousness.
Competitive landscape
Olam International Ltd has remained the top firm in staple foods in Cameroon in value terms in 2024, followed by SOACAM SA and NGM International BV. All three owe their overall rankings to their strength in rice, which is by far the single biggest category, though NGM International is also a major player in pasta, processed fruit and vegetables and processed meat, seafood and alternatives to meat.
Channel developments
Small local grocers has remained the leading retail distribution channel for staple foods in Cameroon in 2024, followed by supermarkets. Together, they account for the lion’s share of total value sales, with food/drink/tobacco specialists placing a distant third.
What next for staple foods?
Staple foods in Cameroon looks set to record robust growth in retail volume and current value terms over the forecast period, with most categories anticipated to register consistently positive results in both respects. Traditional consumption habits, economic development and the rapid expansion of the country’s population should ensure overall demand remains reasonably solid.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Cameroon?
- Which are the leading brands in Staple Foods in Cameroon?
- How are products distributed in Staple Foods in Cameroon?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Cameroon
Staple foods in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Cameroon
KEY DATA FINDINGS
Unpackaged leavened bread consumption rebounds as prices come down
Demand for packaged cakes continues to decline
Success of in-store bakeries drives distribution gains for supermarkets
Breads made with flour from local root vegetables will continue to gain ground
Efforts to reduce reliance on wheat imports set to intensify
Customisation trend expected to remain a key demand driver in unpackaged cakes
Breakfast Cereals in Cameroon
KEY DATA FINDINGS
Rising prices weaken overall demand for breakfast cereals
Flakes is the strongest performer in retail volume growth terms
Private label penetration increases as inflationary pressures continue to bite
Steady growth in volume sales projected but breakfast cereals will remain a niche area
Children’s breakfast cereals likely to be among the better performing categories
Breakfast cereals could offer good growth prospects for local producers
Processed Fruit and Vegetables in Cameroon
KEY DATA FINDINGS
Price hikes and preference for fresh varieties continue to restrict demand
Frozen processed potatoes shows the fastest development
Local products gain popularity in shelf stable vegetables
Preference for fresh fruit and vegetables will continue to inhibit growth prospects
Demand for shelf stable vegetables used in local recipes set to remain strong
Burgeoning fast food culture bodes well for frozen processed potatoes
Processed Meat, Seafood and Alternatives To Meat in Cameroon
KEY DATA FINDINGS
Cost-of-living pressures continue to depress volume sales but rate of decline slows
Chilled processed red meat is the best performer in retail volume growth terms
Growing interest in Western-style fast food boosts demand for chilled beef patties
Cultural preference for fresh meat and seafood will continue to limit growth potential
Economy brands and private label lines expected to make further gains
Shelf stable seafood poised to remain the biggest category
Rice, Pasta and Noodles in Cameroon
KEY DATA FINDINGS
Rice consumption rebounds as prices fall thanks to improvements in supply
Cheaper domestic brands increasingly favoured in dried pasta
Premiumisation trend remains strong in rice
Ambitious plan to boost domestic rice output should facilitate greater price stability
More players likely to develop fortified products and target foodservice operators
Plain noodles will remain the smallest and slowest growing category
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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