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Stable demand for staple foods supports a positive performance
Staple foods in Taiwan saw healthy value growth in Taiwan in 2025, at a higher rate of growth compared to the previous year. Meanwhile, volume growth remained stable, with a sub-decimal uptick in growth compared to the previous year. This performance is attributed to economic factors, shifting consumer preferences, and strong company activity. Rising raw materials prices and higher consumer indices have led to increased unit prices across various staple foods categories. However, despite these cost pressures, demand remains steady as items like baked goods, breakfast cereals, processed meat, and rice continue to be essential parts of the daily diets of local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Taiwan?
- Which are the leading brands in Staple Foods in Taiwan?
- How are products distributed in Staple Foods in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Taiwan
Stable demand for staple foods supports a positive performance
KEY DATA FINDINGS
Post-pandemic foodservice-retail split shaped by evolving consumer preferences and targeted on-trade offerings
Specialised occasion consumption, social media marketing, and health and wellness trends drive sales
Manufacturers offer a growing range of smaller pack sizes
Ongoing flat-positive volume growth supported by baseline demand, while a focus on locality will continue
Innovations to focus on new flavours, cross-category collaborations, and healthier options
Retail e-commerce to develop further in line with online marketing strategies
Staple foods is an overall fragmented category, with strong competitive innovation
Calbee Taipei Co benefits from success of Frugra brand in breakfast cereals
Distribution channels adapt to meet evolving consumer demands
Retail e-commerce sees strongest growth, aligned with omnichannel strategies and influencer marketing
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Baked Goods in Taiwan
KEY DATA FINDINGS
Sales of baked goods remain positive, thanks to strong baseline demand
Diversified innovation and a focus on nutrition focus support sales
Artisanal players benefit from omnichannel strategies of social media marketing and pop-up stores
Innovative strategies embrace unique flavours offered and cross-industry collaborations
Global flavours to delight local consumers, with international brands expanding in Taiwan
Rise of gluten-free bakery culture in Taiwan
Independent bakeries stand out in Taiwan, supporting strength of artisanal
Private label PX Mart sees strongest growth
Food/drink/tobacco specialists lead due to popularity of small independent bakeries
Retail e-commerce sees strongest growth, aligned with omnichannel strategies and influencer marketing
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Breakfast Cereals in Taiwan
KEY DATA FINDINGS
Positive growth for breakfast cereals, with consumption increasing despite high unit prices
Increasing number of consumers opt for breakfast cereals over bread for their morning meal
Sugar-free breakfast cereals remain as key for health-conscious lifestyle
New flavours continued to appeal to Taiwanese consumers
Breakfast cereals will maintain positive and relatively stable growth
E-commerce expands the variety and convenience of breakfast cereals
Diversified oatmeal choices to meet growing demand for low GI options
Quaker maintains strong lead in breakfast cereals
Calbee Taipei Co benefits from success of Frugra brand in breakfast cereals
Supermarkets remain key for breakfast cereals, thanks to wide product ranges and omnichannel strategies
Retail e-commerce sees strongest growth, aligned with omnichannel strategies and influencer marketing
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Processed Fruit and Vegetables in Taiwan
KEY DATA FINDINGS
Volume growth returns to a positive performance for processed fruit and vegetables
High prices persist and manufacturers consider profit margins, as consumers seek healthier options
Brands promote healthy benefits of frozen fruit and vegetables
Convenient cooking kits with beginner-friendly features gain attention in Taiwan
Rising significance of frozen processed good in a changing climate in Taiwan
Advancements in freezing technology modernise processed produce
Omnichannel strategies set to combine traditional retail with online grocery shopping
General Mills Taiwan benefits from strong reputation of Green Giant brand
McCain sees strongest growth due to its offer of frozen processed potatoes
Supermarkets remain key outlets, thanks to offering wide ranges of shelf stable, chilled, and frozen products
Warehouse clubs grows from a low base, thanks to popularity of Costco
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Processed Meat, Seafood and Alternatives To Meat in Taiwan
KEY DATA FINDINGS
Processed meat, seafood, and alternatives to meat returns to positive volume growth
Foodservice-retail split seen reflected in sales of processed meat, seafood, and alternatives to meat
Health and wellness trends influence consumer preferences in meat, seafood, and alternatives to meat
Vegetarian offerings have gained momentum with innovative product launches
More diversified products expected over the forecast period
Vegetarian restaurants continue to plant-based food culture in Taiwan
Continuous expansion in e-commerce is important to boost sales for independent brands in Taiwan
Charoen Pokphand Enterprise maintains its lead thanks to strong lead in chilled processed poultry
Jane Jane brand benefits from its offer of processed, ready-to-eat seafood snacks
Supermarkets remains key channel for sales, while online players are more active with marketing
Rise of vending supports dynamic growth in other non-grocery retailers
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Rice, Pasta and Noodles in Taiwan
KEY DATA FINDINGS
Rice, pasta, and noodles maintain steady growth due to stable baseline demand
Sustained demand supports overall growth, with pasta on the rise alongside traditional rice and noodles
Smaller packaging solutions address needs of smaller households
Instant noodle players embrace traditions and innovations to offer diverse options
Food consumption trends will continue influencing product sales and category performance
E-commerce will continue to grow for sales of staple foods
Expansion of instant noodles suggests healthier and more diversified offerings over the forecast period
Uni-President benefits from its strong position in noodles
Sing-Lin Foods benefits from baseline demand for traditional plain noodles
Supermarkets and hypermarkets remain important for sales
Retail e-commerce sees strongest growth, in line with overall trends
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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