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Stagnant demand in 2025
Consumer demand for staple foods in Lithuania is expected to remain largely stagnant in 2025. Most key categories are saturated and consumers remain highly price-sensitive, although quality continues to be a central consideration. Convenience and indulgence are key priorities, with chilled processed poultry, packaged pastries, and instant noodles performing especially well. Health considerations are shaping new product development in baked goods and processed meats, although children’s breakfast cereals remain popular despite their high sugar content. Private label continues to expand across various categories, led by Maxima’s Well Done range. The supermarket channel dominates distribution, while e-commerce is growing rapidly.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Lithuania?
- Which are the leading brands in Staple Foods in Lithuania?
- How are products distributed in Staple Foods in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Lithuania
Stagnant demand in 2025
KEY DATA FINDINGS
Saturation and demographic stagnation constrain growth in staple goods
Indulgence and convenience drive consumer choices
Health awareness is on the rise
Limited momentum for mature market
Convenience will continue to shape consumption
Private label will show further expansion
Biovela retains its lead, thanks to deep-rooted preference for processed meat
Divella gains traction through competitively-priced pasta offerings
Private label gains traction
Supermarkets remains dominant channel
E-commerce benefits from growing demand for convenience
Foodservice faces ongoing challenges
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2021-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Baked Goods in Lithuania
KEY DATA FINDINGS
Baked goods are under pressure
Baked goods face rising competition from alternative carbohydrate choices
Unpackaged pastries drive value growth
Modest gains amid increasing competition
Health and wellness will shape demand
Frozen baked goods will grow in popularity
Vilniaus Duona leads sales on back of diversified product portfolio
Lietuvos Kepejas benefits from economy focus
Supermarkets remains largest channel
E-commerce continues to see positive growth
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Breakfast Cereals in Lithuania
KEY DATA FINDINGS
Breakfast cereals benefit from convenience trend amid demographic and health constraints
Convenience and health and wellness are key drivers of breakfast cereal choices
Children’s breakfast cereals sees fastest growth
Modest growth amid ongoing challenges
Health and wellness will remain key driver
Private label offers potential
Naujasis Nevežis continues to lead, thanks to wide product range
Galinta ir Partneriai registers rapid growth
Supermarkets dominates sales
E-commerce continues to gain traction
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Processed Fruit and Vegetables in Lithuania
KEY DATA FINDINGS
Ongoing challenges supress demand
Modest growth amid seasonal and competitive pressures
Shelf stable beans is key growth driver amid rising global cuisine trends
Processed fruit and vegetables face saturation amid private label expansion
Shelf stable fruit and vegetables face negative health perceptions
Private label will gain popularity
Viciunai & Ko dominates sales through broad portfolio
Rimi Lietuva leverages private label offerings
Supermarkets win over consumers with wide product assortments
Grocery retailers invest in online operations
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Processed Meat, Seafood and Alternatives To Meat in Lithuania
KEY DATA FINDINGS
Rising consumer preference for higher quality, fresher options
Chilled and fresh options drive modest gains
Chilled processed poultry shows greatest momentum
Stable demand for processed meat will support steady growth
Health trends to shape consumer choices
Private label to strengthen its position
Biovela UAB leads sales
Maxima benefits from success of Well Done line
Supermarkets remains largest channel
Convenience stores sees rapid growth
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Rice, Pasta and Noodles in Lithuania
KEY DATA FINDINGS
Convenience and health trends shape demand
Steady overall sales amid divergent trends
Premium instant noodle offerings drive growth
Modest growth amid stiff competition from other carb-heavy offerings
Consumer education will support healthier carb choices
Intensification of private label strategies
Daisena leads sales
Divella SpA leverages competitive pricing strategy
Supermarket chains lead distribution landscape
E-commerce shows continued dynamism
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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