Staple foods in 2024: The big picture
Staple foods in North Macedonia has seen current value growth slow significantly in 2024, mainly because the recent surge in inflation driven by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine has now largely receded. Retail volume growth looks set to be unchanged on 2023, though it remains marginal.
Key trends in 2024
Recently reinforced by concerns surrounding the pandemic, the tendency towards rising health awareness among Macedonians has continued to shape purchasing decisions across staple foods in 2024. Consumers are increasingly inclined to choose products that are naturally rich in or fortified with vitamins, minerals, fibre and other essential nutrients, while avoiding those perceived to be excessively high in fat, sugar, salt and artificial additives and preservatives.
Competitive Landscape
Artisanal producers have continued to claim a markedly higher share of staple foods value sales in North Macedonia than any single branded company in 2024, primarily because of their dominance in unpackaged leavened bread. Pekabesko ad remains the top branded manufacturer, followed by MIK Sveti Nikole doo.
Channel developments
Small local grocers has remained by far the most important retail distribution channel for staple foods in North Macedonia in value terms in 2024. Food/drink/tobacco specialists ranks second, closely followed by supermarkets.
What next for staple foods?
While growth potential will be subdued by maturity and population decline, staple foods in North Macedonia is projected to see retail volume and current value sales increase steadily throughout the forecast period. Expansion will continue to be underpinned by traditional consumption habits, economic development and the fact that certain key product types are widely considered to be basic necessities.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in North Macedonia?
- Which are the leading brands in Staple Foods in North Macedonia?
- How are products distributed in Staple Foods in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in North Macedonia
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in North Macedonia
KEY DATA FINDINGS
Adoption of low-carb diets continues to depress demand for leavened bread
Frozen baked goods shows the fastest development in volume and value terms
Domestic and regional companies launch several new products
Sluggish demand for leavened bread will limit overall growth potential
Convenience trend will continue to favour frozen baked goods
Consumer interest in flat bread set to remain strong
Breakfast Cereals in North Macedonia
KEY DATA FINDINGS
Wholesome image and convenience factor underpin stable demand
Muesli and granola continues to benefit most from healthy eating trend
Nestlé KitKat Cereal enters children’s breakfast cereals
New launches should reinforce perceived health benefits of breakfast cereals
Children’s breakfast cereals set to grow fastest in volume terms
Sales via the e-commerce channel expected to increase steadily
Processed Fruit and Vegetables in North Macedonia
KEY DATA FINDINGS
Processed fruit and vegetables shows another solid performance in volume terms
Frozen fruit is the most dynamic category
Frozen processed vegetables increasingly favoured over shelf stable varieties
Overall demand expected to remain stable
Frozen fruit set to benefit from growing popularity of smoothies and juicing
Health-related concerns will continue to diminish appeal of shelf stable products
Processed Meat, Seafood and Alternatives To Meat in North Macedonia
KEY DATA FINDINGS
Overall demand rises but maturity and population decline continue to temper growth
Chilled and frozen processed seafood are the best performing categories
Level of new product development activity remains high
Traditional consumption habits and convenience appeal will support steady demand
Chilled and frozen processed seafood likely to witness greater premiumisation
Shelf stable processed red meat expected to be the weakest performer
Rice, Pasta and Noodles in North Macedonia
KEY DATA FINDINGS
Retail volume sales buoyed by enduring popularity of rice and dried pasta
Healthy image and convenience factor broaden appeal of chilled pasta
Instant noodles is a focal point for new product development
Overall growth prospects will remain limited due to maturity and population decline
Chilled pasta expected to be the fastest developing category
Fortunes of plain and instant noodles will continue to diverge
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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