2024 has been a year of unprecedented stability in Iraq for consumers and suppliers. This stability is linked to the 10% revaluation of the Iraqi currency in 2023, which has helped keep prices stable and even lowered prices in some categories of staple foods.
Staple foods in 2024: The big picture
Baked goods and rice, pasta and noodles continue to dominate sales of staple foods in Iraq. However, consumer behaviour is shifting towards trendier and healthier options, especially in urban centres and among the younger generations.
Country background
Consumers are shifting towards healthier options, with rice suppliers reporting lower sales compared to previous years. This change is being driven by multiple factors, including urbanisation, greater health awareness, and Iraqis spending their extra income on higher quality food.
Socioeconomic trends
Thanks to greater stability in Iraq and solid economic growth there have been changes seen in the consumption habits of some locals, especially more affluent ones. However, it should be noted that the majority of local consumers continue to struggle on low incomes and they are generally highly price-sensitive, meaning that they continue to prefer the cheapest options available, especially in baked goods.
Logistics/infrastructure
The government is investing heavily in the country’s infrastructure which is reducing transportation costs, especially in the central regions. However, there remains a significant infrastructure gap, and much more investment is needed to develop the economy and fulfil the market’s potential.
What next for staple foods?
Staple foods is projected to see steady growth in retail volume terms with less developed categories such as processed meat, seafood and alternatives to meat, pasta and breakfast cereals likely to see the strongest growth. Bread and rice consumption in Iraq is still much higher compared to other countries although rice consumption is starting to decline as people switch to pasta.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Iraq?
- Which are the leading brands in Staple Foods in Iraq?
- How are products distributed in Staple Foods in Iraq?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Iraq?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Iraq
Staple foods in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for staple foods?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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