Select Country Report
Staple foods in 2024: The big picture
Staples remains influenced by the high cost of living which continues to affect many Romanians in 2024. Although inflation has fallen, average retail prices rose across all categories.
Key trends in 2024
Staples is largely shaped by sales of baked goods which are widely consumed and rarely missed from a Romanian meal. The falling average unit prices of unpackaged bread in 2024 was the result of Government intervention to prevent further price growth on basic food products.
Competitive Landscape
Artisanal holds a substantial position in staples due to the high proportion of unpackaged baked goods sold in Romania. The competitive landscape is fragmented and comprised of many domestic players in baked goods, processed meat, and processed fruit and vegetables.
Channel developments
Modern retailing continues its expansion in Romania to cover tertiary cities giving it a more dominant position in the distribution of staples. The high cost of living combined with lower purchasing power has driven consumers to seek out lower prices and promotions.
What next for staple foods?
As staples is a basic food for Romanians, volume sales is expected to remain stable across the forecast period while the average unit price should see an increase. The annual rate of inflation is projected to decrease in the short-term supporting an improvement in consumer purchasing power.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Romania?
- Which are the leading brands in Staple Foods in Romania?
- How are products distributed in Staple Foods in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Romania
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Baked Goods in Romania
KEY DATA FINDINGS
Bread benefits from government price intervention as volume sales rise
VAT price hikes hinder volume sales of unpackaged cake
Highly fragmented landscape with few key players
Unpackaged bread to prevail as main choice of baked goods
Little scope for consolidation in baked goods
Unpackaged cakes will outweigh packaged formats
Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
Breakfast Cereals in Romania
KEY DATA FINDINGS
Breakfast cereal consumption rises but at slower pace
Hot cereals attract consumer interest due to health positioning
Nestlé Romania faces growing competition from local players
Breakfast cereals enjoys positive outlook
Modern retailers to dominate distribution of breakfast cereals
Hot cereals will remain a key driver of category growth
Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
Processed Fruit and Vegetables in Romania
KEY DATA FINDINGS
Consumption falls amid price rises
Health benefits and convenience gives frozen processed fruit and vegetables an advantage
Consumers embrace frozen vegetables to help them economise
Urban professionals will remain a core base for the category
Frozen products set to grow as shelf-stable fruit and vegetables matures
Modern retailers will respond to the needs of a wider consumer base
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
Processed Meat, Seafood and Alternatives To Meat in Romania
KEY DATA FINDINGS
Consumers seek out cheaper options or cutback as retail prices rise
Chilled processed meat outperforms shelf-stable alternatives
Meat and seafood substitutes grow from a small base
Economic recovery to support category growth
Healthier lifestyles will drive demand for meat and seafood alternatives
Unpackaged chilled processed meat stands to perform well
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
Rice, Pasta and Noodles in Romania
KEY DATA FINDINGS
Rising costs and premiumisation drives up average prices
Consumers are seeking a premium pasta experience at home
Rice benefits from the natural absence of gluten
Bright outlook for rice and pasta as staple products
Solid growth ahead for pasta category
Products to emerge with sustainable qualities
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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