Staple foods in 2024: The big picture
In 2024, Croatia’s staple foods market is experiencing significant changes, driven by both economic factors and a thriving tourism industry. As the country welcomes more tourists than in 2023, the demand for food and basic goods has surged in the year.
Key trends in 2024
Despite a global slowdown in food price inflation, Croatia continues to experience stubbornly high food prices due to a strong reliance on imports for essential goods, rising labour and production costs, and inflationary pressures that have not eased as quickly as in other EU countries. According to the Croatian Bureau of Statistics, food prices in Croatia increased by 4.
Competitive Landscape
In 2024, staple foods players are adapting to economic pressures, evolving consumer preferences in terms of health and sustainability, and advancements in technology. Established companies like Pik Vrbovec, Mlinar and Podravka continue to lead, while private label is gaining prominence due to its competitive pricing.
Channel developments
In 2024, both the retail and foodservice channels in Croatia are evolving in response to changing consumer preferences, technological advancements, and strategic business moves. The expansion of proximity retail formats is on the rise, with Studenac leading the trend by acquiring the local chain Decentia to bolster its presence in Zagreb and other regions.
What next for staple foods?
Croatia’s staple foods market is expected to experience moderate growth over the forecast period, driven by several key factors. A growing consumer focus on health will drive demand for nutritious products, such as whole grains and low-sugar cereals.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Croatia?
- Which are the leading brands in Staple Foods in Croatia?
- How are products distributed in Staple Foods in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Croatia
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Croatia
KEY DATA FINDINGS
Skyrocketing bread costs
Adapting to regulatory requirements
Expansion of self-service bread machines
Economic pressures driving price fluctuations
Innovative distribution solutions
At-home baking increasingly popular as prices continue to rise
Breakfast Cereals in Croatia
KEY DATA FINDINGS
Leveraging major sports events in 2024
Rising demand for protein-fortified breakfast cereals reflects an increasing consumer focus on health and fitness
Convenient portion formats increasingly popular
Cost escalation due to agricultural shortfalls
Rising reliance on foreign ingredients
Ongoing shift to healthier breakfasts
Processed Fruit and Vegetables in Croatia
KEY DATA FINDINGS
Budget-conscious consumers stock up during promotions
Shrinkflation on the rise as manufacturers seek to maintain their profit margins in the face of rising costs
Podravka’s expansion transforms the market
Local sourcing increasingly important
Rising demand for organic produce
Manufacturers will increasingly adopt sustainable practices to reduce costs and minimise their environmental impact
Processed Meat, Seafood and Alternatives To Meat in Croatia
KEY DATA FINDINGS
Rising prices drive switch to budget-friendly processed meat in 2024
Healthy eating trend increases fish consumption
Organic meat shift as consumers increasingly demand ethically produced and sustainable food options
Escalating processed meat prices due to reliance on imports
Retailers to increasingly adopt automated solutions
Meat market consolidation as companies navigate the challenges of increasing costs
Rice, Pasta and Noodles in Croatia
KEY DATA FINDINGS
Expansion of local production capabilities to improve product availability and reduce costs associated with importation
Premiumisation of pasta products
Government intervention to stabilise prices of essential food items
Rising prices due to global supply issues
Technological innovation and automation to remain a key trend
Rising prices force consumers to adjust their purchasing habits
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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