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Rising interest in healthier, more sustainable choices supports positive value growth
Value sales of staple foods rose in 2025, driven by a combination of higher average unit prices and continued shifts in Norwegian food culture. Consumers increasingly prioritised balanced and nutritious diets, prompting stronger engagement with staples that align with health, wellness, and naturalness trends. This included greater interest in whole grains, legumes, minimally processed products, and plant-forward options that complement more active lifestyles. At the same time, the long-standing Norwegian preference for home cooking continued to support steady demand across core staple categories, with convenience-led solutions such as ready-to-cook grains, baking mixes and simple meal components retaining relevance for busy households. Sustainability concerns also played a defining role in shaping purchasing behaviour. Norwegian consumers value transparency and local production, and this continued to strengthen support for domestically sourced ingredients and brands perceived to have a lower environmental impact. Brands and retailers responded by expanding their assortments of organic, locally sourced, and responsibly packaged staples, which helped stimulate trading-up in several categories. Growth was further supported by widening access to products through digital channels, as retail e-commerce strengthened its role in weekly grocery shopping. Alongside the positive momentum of established domestic companies, emerging producers with strong sustainability or naturalness credentials found opportunities to expand distribution. Collectively, the interplay of rising health consciousness, sustainability expectations, product variety expansion, and evolving shopping habits underpinned the solid value performance recorded by staple foods in Norway in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Norway?
- Which are the leading brands in Staple Foods in Norway?
- How are products distributed in Staple Foods in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Norway
Rising interest in healthier, more sustainable choices supports positive value growth
KEY DATA FINDINGS
Convenience, health considerations and cost-consciousness shape staple foods consumption
Local sourcing and the New Nordic ethos fuel interest in traditional and plant-forward staples
Growing focus on sustainable dietary choices reshapes demand patterns
Stable value growth expected as health, sustainability and product variety continue to influence demand
More targeted health and wellness innovation emerges as consumers seek functional benefits
Distribution evolves as e-commerce strengthens and sustainability shapes supply chain strategies
Established domestic players maintain leadership through strong sourcing and trusted local brands
Premium organic producers and private label intensify competitive pressure
Supermarkets retain a dominant role due to broad assortments and strong shopper loyalty
Retail e-commerce accelerates as digital habits persist and assortment breadth expands
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Baked Goods in Norway
KEY DATA FINDINGS
Freshness, indulgence and health-centred innovation drive positive category momentum
Demand rises as consumers balance tradition with healthier and more premium bakery choices
Unpackaged pastries gain traction as consumers seek freshness, craftsmanship and convenience
Rising costs of key ingredients influence assortment choices and fuel interest in local and simpler recipes
Steady growth expected as innovation in health, convenience and sustainability shapes category evolution
Health and wellness trends encourage reformulation and cleaner labels
Technology and sustainability reshape production, distribution and product innovation
Market leaders benefit from extensive networks, product breadth and sustained innovation
Traditional specialists gain momentum through premiumisation, heritage and high-quality ingredients
Supermarkets remain the central distribution hub due to strong availability and broad assortments
Retail e-commerce accelerates as digital shopping habits strengthen and wider assortments become available
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Breakfast Cereals in Norway
KEY DATA FINDINGS
Health-conscious choices and value-for-money steer a cautiously recovering category
Category recovery remains modest as competition from alternative breakfasts and market maturity limit upside
Muesli and granola thrive on Nordic food culture, clean-label positioning and retailer support
Private label and discount retailers consolidate their role as everyday cereal providers
Steady, health-led growth anticipated as regulation, private label and sustainability shape development
Natural ingredients, whole grains and gut health benefits steer product innovation
Regulatory change and sustainability commitments encourage reformulation and responsible sourcing
Lantmännen Cerealia strengthens its leadership through Nordic heritage, health positioning and climate programmes
Bonaventura leverages local oats, granola innovation and strong logistics to widen its presence
Discount retailers gain prominence as value-focused families embrace private label cereals
Supermarkets and e-commerce extend reach through broader assortments and added convenience
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Processed Fruit and Vegetables in Norway
KEY DATA FINDINGS
Convenience, health and sustainability shape engagement with frozen and shelf-stable produce
Demand for convenient, nutritious and climate-friendly produce lifts category performance
Frozen processed potatoes lead growth as urban and single-person households prioritise ease and versatility
Rising interest in functional, minimally processed plant-based staples strengthens demand for frozen and ambient vegetables
Convenience, sustainability and functional nutrition will underpin steady category growth
Health and wellness priorities encourage cleaner labels, functional benefits and minimally processed formats
Regulation, food-tech advancements and sustainability commitments support long-term resilience
NorgesGruppen maintains leadership through scale, supply chain resilience and private label strength
Dole Bama stands out for agility, supply chain diversification and sustainability commitment
Discounters drive growth by combining affordability, transparency and expanded frozen ranges
E-commerce expands rapidly as convenience, personalisation and sustainability reshape shopping habits
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Processed Meat, Seafood and Alternatives To Meat in Norway
KEY DATA FINDINGS
Shifting protein preferences, sustainability expectations and innovation drive a structurally evolving market
Category growth supported by health-led choices and innovation in more sustainable protein formats
Chilled and frozen substitutes become the most dynamic segment as sustainable protein technology accelerates
Value-focused behaviour strengthens private label and reinforces demand for affordable processed seafood and meat
Steady growth expected as consumers balance health, sustainability and convenience in future protein choices
Health and wellness priorities accelerate reformulation and cleaner-label innovation across all protein formats
Sustainability, circular economy investments and digitalised production set the direction for technological advancement
Nortura strengthens its position through vertically integrated production and sustainability-focused modernisation
Brødr Ringstad stands out through artisanal quality, local sourcing and adaptability to premiumisation trends
Supermarkets remain the dominant channel due to convenience, trust and strong sustainability credentials
E-commerce expands rapidly as convenience, personalisation and reliable logistics attract modern households
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Rice, Pasta and Noodles in Norway
KEY DATA FINDINGS
Convenience, multicultural eating habits and health-focused innovation lift category engagement
Broader adoption of convenient and diverse meal components supports steady value gains
Plain noodles outperform thanks to versatility, clean eating trends and rising popularity of Asian cuisines
Rising interest in premium and specialty pasta supports diversification across formats and price tiers
Premiumisation, multicultural flavours and convenience-focused innovation to drive future category growth
Health and wellness trends expand opportunities for functional, minimally processed and allergen-friendly formats
Sustainability strategies and technological advancements reshape sourcing, packaging and production
Orkla Foods Norge strengthens leadership through wide assortment, health-focused innovation and strong retail partnerships
Oluf Lorentzen stands out for dynamic expansion in ethnic, organic and convenience-led noodle and rice assortments
Discounters lead distribution by aligning affordability, private label quality and everyday convenience
Retail e-commerce expands as consumers seek broader choice, convenience and niche assortments
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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