Staple foods in 2024: The big picture
Staple foods is expected to see continued, but more modest, current value growth in Ireland in 2024. In 2023, overall, staple foods recorded marginal gains despite strong inflationary pressures.
Key trends in 2024
Across processed meat, seafood, fruit, vegetables and baked goods, frozen formats are performing better than chilled and shelf stable ones as they attract consumers who are looking for more affordable and convenient options with a longer shelf life that can help to prevent food waste. Frozen products are also perceived to preserve the nutritional value of foods more effectively than other formats.
Competitive Landscape
The staple foods market remains highly fragmented in Ireland. The leading brand manufacturers include Kerry Group Plc, Joseph Brennan Bakeries Ltd and Valeo Foods Ltd, while major retailers, such as Tesco Ireland Ltd and Musgrave Retail Partners Ireland Ltd, also have a strong presence in the competitive landscape.
Channel developments
Rival distribution channels are set to see growth at the expense of supermarkets in 2024, notably discounters and e-commerce, with retailers either developing order fulfilment and delivery systems or collaborating with delivery service companies such as Deliveroo and Buymie.
What next for staple foods?
A confluence of factors will shape the prospects of staple foods in Ireland over the forecast period. Global climate change is anticipated to significantly impact agricultural practices and food production, potentially affecting availability and costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Ireland?
- Which are the leading brands in Staple Foods in Ireland?
- How are products distributed in Staple Foods in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Ireland
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Ireland
KEY DATA FINDINGS
Value sales stagnate as category records deflation
Premiumisation remains strong despite tighter budgets
Innovation is focused on new consumption occasions
Demand for unpackaged baked goods remains strong as consumer confidence improves
Rising concerns about UPFs drive innovation focus on health focused variants
Manufacturers to invest in sustainability and regionality
Breakfast Cereals in Ireland
KEY DATA FINDINGS
Retail sales continue to grow as breakfast occasions remain elevated
Hot cereals outperform market growth
Branded players expand their shares
Hot cereals, and muesli and granola to drive future growth of breakfast cereals
Portable formats to expand their presence as need for convenience returns
Demand for locally produced products is expected to accelerate
Processed Fruit and Vegetables in Ireland
KEY DATA FINDINGS
Affordability drives category growth despite price increases
Branded products outperform the market as inflation eases
Manufacturers focus on addressing the need for convenience and elevating at-home consumption occasions
Steady growth for processed fruit and vegetables, especially in frozen formats
Manufacturers set to increasingly communicate the health benefits of their products
Industry players invest towards sustainability commitments
Processed Meat, Seafood and Alternatives To Meat in Ireland
KEY DATA FINDINGS
Retail volume sales return to growth as inflationary pressures ease
Need for convenience benefits sales of frozen processed meat and seafood
Meat and seafood substitutes maintains modest growth
Category’s outlook remains positive as convenience drives demand
Claims on regionality are increasing as consumers’ sustainability concerns rise
EUDR poses additional risk for future availability of meat and meat alternatives
Rice, Pasta and Noodles in Ireland
KEY DATA FINDINGS
Category’s volume sales fully recover as inflation rates ease
As consumer confidence improves, desire for convenient food options recovers
Demand for international cuisines boosts sales of chilled noodles
Category to benefit from the premiumisation trend
Manufacturers focus on health as concerns about UPFs are on rise
Innovation focuses on authenticity as consumers’ interest in international cuisines grows
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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