Staple foods in 2024: The big picture
The staple foods market in Kazakhstan, which includes a wide range of products that are perceived to be essential items, is evolving, balancing traditional consumption habits with rising demand for more modern, healthier alternatives. As consumers become more health-conscious, there is a growing interest in staples with a healthier positioning, such as organic, high fibre and low sugar products.
Key trends in 2024
As a result of rising health consciousness in the country, consumers are increasingly choosing healthier options in the pastries category, including gluten free, organic, and low sugar products. There is a wide range of products, both local and regional, in the category, appealing to a broad consumer base.
Competitive Landscape
Staple foods remains a fragmented landscape in 2024, with a mix of local, regional and international brands vying for space. Local companies continue to lead baked goods due to their established reputations as quality manufacturers that offer good value for money.
Channel developments
Small local grocers continue to account for three-quarters of value sales in 2024. However, supermarkets and hypermarkets continue to open up across the country due to population growth and this is increasing the value share of modern grocery retailers in the year.
What next for staple foods?
Staple foods in Kazakhstan is expected to record moderate constant value and volume growth over the forecast period. As many staple foods are perceived to be essential products, this will support future volume sales, as will continuing population growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Kazakhstan?
- Which are the leading brands in Staple Foods in Kazakhstan?
- How are products distributed in Staple Foods in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Kazakhstan
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Kazakhstan
KEY DATA FINDINGS
Impact of healthy eating trend and economic uncertainty
Healthier pastries preferred
Competitive landscape remains highly fragmented
Bread will remain an important staple
Combination of traditional flavours and innovation will shape cakes
Rise of mini-bakeries, in-store bakeries and retail e-commerce
Breakfast Cereals in Kazakhstan
KEY DATA FINDINGS
Stable volume sales in 2024
International brands maintain their lead
Muesli and granola decline as consumers shift to more affordable options
Retail development and population growth are growth drivers
Innovative and healthier options expected
Rise of retail e-commerce
Processed Fruit and Vegetables in Kazakhstan
KEY DATA FINDINGS
Population growth supports demand for processed fruit and vegetables in 2024
Price increases in line with inflation
Cucumbers and tomatoes are the most popular processed vegetables
Intense competition over the forecast period
Healthy eating trend could support growth of frozen products
Private label share may increase with the expansion of modern grocery retailers
Processed Meat, Seafood and Alternatives To Meat in Kazakhstan
KEY DATA FINDINGS
Mixed performance in processed seafood in 2024
Structural changes in the Viciunai Group
Popularity of barbecuing meat continues to support demand for chilled processed meat
Popularity of barbecuing and picnics will support demand for chilled processed red meat
Economic and health factors to fuel growth of chilled processed poultry
Local brands will continue to lead shelf stable meat, benefiting from established consumer trust
Rice, Pasta and Noodles in Kazakhstan
KEY DATA FINDINGS
Rice sees significant price hikes due to poor harvest
Rising prices lead to shift to more affordable pasta
Doshirak brand increases its market share
Development of modern grocery retailers will drive demand for noodles
Reliance on rice imports set to continue
Rising popularity of healthier pasta alternatives
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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