Staple foods is set to see total volume growth in Jordan in 2024, though the local economy has been adversely affected by the Israel-Hamas war, with the number of tourists visiting Jordan declining. The fall in tourist numbers has had a direct negative impact on sales through foodservice.
Staple foods in 2024: The big picture
The staple foods market in Jordan is set to see a number of categories adversely affected by a rise in prices and consequent drop in purchasing power for many consumers in 2024. Foodservice is set to see growth negatively impacted by the drop in tourist arrivals over the first six months of the year.
Country background
Breakfast, lunch and dinner are considered important meals for most people in Jordan, with lunch usually considered the most important meal of the day. Dinner is usually taken very late, and many people have a late afternoon or early evening snack to bridge the gap between lunch and dinner.
Socioeconomic trends
Jordan’s GDP grew by 2% in Q1 2024, down from the last quarter of the previous year. The unemployment rate has also declined in Jordan, reaching 21.
Logistics/infrastructure
Aside from traffic jams during rush hour and some badly repaired roads there are few challenges to the distribution of packaged food in Jordan. However, ongoing instability in Syria continues to limit imports from Lebanon and Turkey, in addition to making these products more expensive.
What next for staple foods?
Total volume sales of staple foods are expected to grow in Jordan over the forecast period. However, rising prices are likely to continue to dampen growth from Jordanian consumers who will continue to struggle with high prices until around 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Jordan?
- Which are the leading brands in Staple Foods in Jordan?
- How are products distributed in Staple Foods in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Jordan
Staple foods in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for staple foods?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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