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Evolving consumer priorities impact the sales of staple foods in Finland 2025
Staple foods in Finland recorded a decline in value sales in 2025 as price-sensitive consumers shifted toward private label products and health-focused choices, particularly reducing processed meat consumption. Sustainability, convenience, and flavour innovation played an increasingly influential role, with consumers seeking locally sourced, responsibly made, and easy-to-prepare options. Looking ahead, steady value growth is expected, supported by premiumisation, home cooking, and rising demand for healthier and plant-based alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Finland?
- Which are the leading brands in Staple Foods in Finland?
- How are products distributed in Staple Foods in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Finland
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Baked Goods in Finland
KEY DATA FINDINGS
Health concerns and price pressures limit value growth for baked goods in Finland
Baked goods faces declining value sales amid health trends and price pressures
Cakes drives the strongest value growth, supported by ongoing innovations
Premiumisation and upgraded private label ranges are expected to lift baked goods sales in Finland
Health-focused innovation is set to shape new product development in baked goods
Domestic origin will strengthen consumer trust and product appeal in baked goods
Fazer Leipomot solidifies its leadership through innovation and domestic trust
Alfmix Oy leads value growth in 2025, with a diversified Dan Cake portfolio
Hypermarkets strengthens its lead in baked goods through broad assortments and loyalty programmes
Retail e-commerce leads growth in baked goods by offering convenience and choice
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Breakfast Cereals in Finland
KEY DATA FINDINGS
Health, convenience and innovation shape breakfast cereals in Finland
Breakfast cereals decline in Finland amid health trends and shifting consumer habits
RTE cereals drive growth in Finland’s breakfast cereals, led by flakes
Premiumisation and healthier options are expected to support growth in Finland’s breakfast cereals
Health-conscious and indulgent innovations are set to shape breakfast cereal launches
Domestic origin and ethical credentials will continue to drive innovation in breakfast cereals
S Group strengthens its leadership in breakfast cereals with domestic and private label innovation
Dr Oetker Suomi and Arvid Nordquist lead value growth in breakfast cereals
Hypermarkets retains its lead in breakfast cereals despite a slight share decline
Retail e-commerce outpaces other channels in breakfast cereals in 2025
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Processed Fruit and Vegetables in Finland
KEY DATA FINDINGS
Processed fruit and vegetables record strong growth driven by health trends and convenience
Updated dietary guidelines and convenience trends drive growth in processed fruit and vegetables
Frozen berries drive value growth within processed fruit and vegetables in Finland
Convenience and premiumisation are set to support value growth across the forecast period
Health and wellness trends are expected to shape future innovation in processed fruit and vegetables
Sustainability and health priorities are set to influence packaging innovation in Finland
S Group strengthens its leadership through a strong private label performance and a focus on Finnish origin
McCain Foods Nordic drives strong momentum through quality, variety and robust distribution
Hypermarkets retains its leadership through a wide range and strong value appeal
Retail e-commerce accelerates growth by meeting rising demand for convenience
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Processed Meat, Seafood and Alternatives To Meat in Finland
KEY DATA FINDINGS
Health, sustainability and convenience impact the performance of processed meat, seafood and alternatives to meat
Processed meat, seafood and alternatives to meat face declining sales amid health, cost and sustainability concerns
Chilled meat and seafood substitutes drive dynamic growth, boosted by innovation, sustainability and broad consumer appeal
Premiumisation, innovation and convenience are set to drive growth across the forecast period
Health and wellness innovations are set to drive product development across meat and seafood categories
There is set to be growing demand for locally sourced meat, seafood and alternatives to meat in Finland
Atria Suomi Oy maintains its leadership in 2025, supported by ongoing product innovation
MeEast Food Tech Oy records strong growth through plant-based innovation in Finland
Supermarkets leads distribution through offering a wide and diverse product selection
Retail e-commerce drives growth in processed meat, seafood and alternatives to meat
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Rice, Pasta and Noodles in Finland
KEY DATA FINDINGS
Convenience and health drive growth in rice, pasta and noodles in 2025
Convenience driven cooking lifts value sales of rice, pasta and noodles in 2025
Convenience and flavour innovation drive dynamic growth in rice and noodles
Premiumisation and convenience are set to drive value growth in rice, pasta and noodles
Gluten-free and superfood varieties will drive innovation in pasta and rice products
Sustainability and energy efficiency are set to fuel innovation in domestic production
Lantmännen Cerealia Oy consolidates its lead through strategic acquisition and a focus on sustainability
Suomen Nestlé Oy drives dynamic growth through innovative Maggi product launches
Hypermarkets remains the leading channel offering a wide range of goods at affordable prices
Retail e-commerce outpaces other channels in rice, pasta and noodles in Finland
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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