Premiumisation, innovation and health trends shape growth in staple foods
In 2025, value growth of staple foods in the Czech Republic was mainly driven by rising prices, despite a slight decline in sales volumes. Consumers increasingly relied on promotions and discounts. Health-conscious trends boosted the demand for high-protein, fibre-rich, whole grain, and clean label products. Additionally, sustainability and convenience influenced both production and consumption, with eco-friendly packaging and ready-to-cook options gaining popularity. Looking ahead, value growth is expected to be further supported by premiumisation, innovation, and the availability of convenient and healthier product options.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Czech Republic?
- Which are the leading brands in Staple Foods in Czech Republic?
- How are products distributed in Staple Foods in Czech Republic?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Czech Republic?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in the Czech Republic
Premiumisation, innovation and health trends shape growth in staple foods
KEY DATA FINDINGS
Value growth is driven by higher prices and an ongoing reliance on promotions
Rising health awareness drives demand for cleaner and higher-protein staple foods
Sustainability and convenience trends reshape staple food production and consumption
Premiumisation and innovation are set to drive steady value growth in staple foods
Convenient, healthier and free-from options are set to influence product innovation
Retail e-commerce is set to gain share as subscription models and bundled promotions increase
Penam maintains its leadership in Czech staple foods despite a modest share decline
Lidl Ceska republika drives private label growth and reshapes competition in staple foods
Hypermarkets remains the leading channel for staple foods despite a slight share decline
Discounters and retail e-commerce drive dynamic shifts in staple food distribution
COUNTRY REPORTS DISCLAIMER
Baked Goods in the Czech Republic
KEY DATA FINDINGS
Baked goods grows as consumers favour premium, healthier, and convenient options
Baked goods value sales grow as Czech consumers shift towards quality and premium options
Pastries lead baked goods growth driven by premiumisation and artisanal trends
Baked goods sales are set to grow in value despite stagnant volume
Health-focused innovation will drive growth in wholegrain, functional, and gluten-free baked goods
Sustainability in baked goods is set to focus on waste reduction, packaging, and energy-efficient production
Penam s.r.o. leads baked goods through strong brands and extensive distribution
Billa sro drives dynamic growth in Czech baked goods through its private label ranges
Hypermarkets lead baked goods distribution despite share erosion
Food/drink/tobacco specialists drive growth through offering premium goods
Breakfast Cereals in the Czech Republic
KEY DATA FINDINGS
Value growth for breakfast cereals is driven by health trends and pack size preferences
Value sales of breakfast cereals rise as consumer confidence recovers in 2025
Health-focused muesli and granola lead value growth as consumers appreciate healthier options
Convenience, health, and premiumisation are expected to drive breakfast cereals sales
Health and wellness trends are set to drive growth in clean-label, reduced-sugar, and functional breakfast cereals
Sustainability and local sourcing will shape breakfast cereals, with organic labels driving consumer trust
Emco spol sro leads breakfast cereal as natural and clean label offerings drive brand strength
Orbico sro leads growth through international brands and innovative, premium offerings
Hypermarkets lead distribution of breakfast cereals, driven by promotions and competitive pricing
Discounters gain ground in breakfast cereals through competitive pricing and expanded convenience
Processed Fruit and Vegetables in the Czech Republic
KEY DATA FINDINGS
Premiumisation, convenience and frozen products drive growth in 2025
Processed fruit and vegetables see value growth driven by premiumisation and convenience
Frozen processed fruit and vegetables lead growth, driven by convenience, versatility, and innovation
Growth is set to be driven by convenience and premiumisation amid economic recovery
Health and wellness trends are set to increasingly influence innovation in processed fruit and vegetables
Sustainability will drive innovation and consumer trust through packaging and sourcing
Bonduelle spol sro maintains its leading position, despite a slight decline in share
Growth of private label accelerates amid inflation and changing consumer preferences
Hypermarkets retains its leadership in processed fruit and vegetables distribution
Retail e-commerce gains ground as consumers appreciate convenience and a wide ranges of goods
Processed Meat, Seafood and Alternatives To Meat in the Czech Republic
KEY DATA FINDINGS
Value growth is driven by price rises, convenience trends and the strength of private label
Processed meat and seafood sales rise amid higher prices and reduced imports from Slovakia
Meat and seafood substitutes remains the fastest-growing category despite slowdown
Rising incomes is set to boost demand for meat, seafood and alternatives to meat
Health and sustainability trends will fuel demand for meat and seafood substitutes
Sustainability is expected to drive innovation in meat and seafood, from eco-packaging to ethical sourcing
Lidl Ceska republika leads processed meat, seafood and alternatives to meat through strong private label ranges
Private label drives the fastest growth as Czech consumers prioritise value
Hypermarkets lead sales while retail e-commerce and discounters gain ground
Discounters is the fastest-growing channel, driven by price, convenience and private label quality
Rice, Pasta and Noodles in the Czech Republic
KEY DATA FINDINGS
Price increases and premiumisation drive the performance of rice, pasta and noodles
Modest value growth is driven by prices rises and premiumisation
Noodles, particularly instant varieties, drive growth as consumers seek convenience
Convenience and Asian-style cuisine is set to drive future growth in rice, pasta, and noodles
Rising focus on nutrition is expected to drive growth in wholegrain and high-protein options
Sustainability and eco-conscious packaging is set to shape product innovation
Orkla Foods maintains its leadership through strong brand names and solid distribution
Nongshim drives growth through rapid expansion in instant noodles and strong flavour innovation
Hypermarkets lead in rice, pasta and noodles despite gradual share erosion to smaller formats
Discounters gain momentum as some consumers favour convenience and value over large-scale hypermarket shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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