Select Country Report
Staple foods in 2024: The big picture
In 2024, the trend of home meal preparation continues to drive the solid performance of staple foods in Australia, including for categories such as rice, pasta and noodles, and shelf stable seafood. Many of these categories are experiencing volume-driven growth as consumers focus on preparing affordable meals at home.
Key trends in 2024
In 2024, health consciousness among local consumers continues to evolve, with a stronger focus on health claims. From a regulatory side, Food Standards Australia New Zealand (FSANZ) has introduced stricter guidelines on sugar claims to prevent misleading consumers.
Competitive Landscape
The competitive landscape of staple foods sees the strong presence of private label, as consumers continue to prioritise value. Private label is becoming increasingly attractive, leading to strong volume growth across many categories.
Channel developments
Supermarkets remains the dominant distribution channel for staple foods in Australia, but discounters is gaining ground. Australians, driven by the need for value, are increasingly incorporating discounters into their regular shopping routines.
What next for staple foods?
Sustainability is likely to remain an important trend in the development of staple foods over the forecast period. As consumers become increasingly knowledgeable about sustainability, they expect brands to support these initiatives.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Australia?
- Which are the leading brands in Staple Foods in Australia?
- How are products distributed in Staple Foods in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Australia
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Baked Goods in Australia
KEY DATA FINDINGS
Flat volume growth for baked goods as consumers shift towards alternatives
Retail demand for cakes rises as Australians reach for affordable indulgences
The rise of private label in a price-sensitive market
Stable outlook over the forecast period with new product development likely to be in the form of healthier options
The strength of artisanal baked goods supported by positive perception
Convenience channels offer stronger growth potential in line with greater mobility
Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
Breakfast Cereals in Australia
KEY DATA FINDINGS
Demand for breakfast cereals remains stable but undynamic
Role of Health Star Ratings in shaping category amid growing health-conscious market
Mergers and acquisitions reshape competitive landscape
Health trends and regulatory pressures to slow growth of breakfast cereals
Manufacturers to respond to demand for healthier options
On-the-go cereal packs to appeal to Australian demands outside of the home
Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
Processed Fruit and Vegetables in Australia
KEY DATA FINDINGS
Solid growth for processed fruit and vegetables as Australians prioritise value and convenience
Greater mobility boosts demand for convenient options
Dilemma for local brands due to rising costs and competition from cheaper imports
Home-cooking trend to slow as consumers gradually return to foodservice
Health-conscious trends to drive product innovation
Future development to focus more on sustainability
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
Processed Meat, Seafood and Alternatives To Meat in Australia
KEY DATA FINDINGS
Category records high value growth due to further rise in unit prices
Convenience drives consumer demand
Affordability drives growth of shelf stable options
Health and wellness trend drives demand for nutritional staple foods in Australia
Sustainability shifts from premium feature to expected standard
Meat and seafood substitutes set for further dynamic growth
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
Rice, Pasta and Noodles in Australia
KEY DATA FINDINGS
Home cooking drives strong retail volume growth for rice, pasta and noodles
Convenience drives strong growth of instant noodles
Health and wellness trend influences new launches
Demand for convenience to remain strong growth driver over forecast period
Players adapt to changing dietary requirements
More sustainable packaging efforts likely to emerge
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Staple Foods
-
-
-
- Packaged Flat Bread
- Unpackaged Flat Bread
-
- Packaged Leavened Bread
- Unpackaged Leavened Bread
-
-
- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
-
- Packaged Pastries
- Unpackaged Pastries
-
- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
-
-
- Hot Cereals
-
- Children's Breakfast Cereals
-
- Flakes
- Muesli and Granola
- Other RTE Cereals
-
-
- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
-
- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
-
-
-
-
- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
-
- Chilled Processed Red Meat
- Chilled Processed Poultry
-
- Frozen Processed Red Meat
- Frozen Processed Poultry
-
-
- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
-
- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
-
-
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
-
Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Staple Foods research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!