Staple foods in 2024: The big picture
Despite lower levels of inflation in 2024, many product areas within staple foods continued to experience value growth that was bolstered by unit prices rather than an expansion of retail volume sales. This outcome was the result of stagnant incomes in Peru, which have not kept pace with the rising costs of goods and services.
Key trends in 2024
Despite ongoing economic uncertainty and a shift towards more cost-effective products, polarised consumption was evident in staple foods in 2024. While many consumers migrated towards cheaper options, there remained a distinct group willing to pay a premium for high-quality and healthier products, creating a dual consumer landscape.
Competitive Landscape
Despite increasing consumer demand for affordable alternatives, private label brands struggled to gain significant ground in 2024. Although shoppers are more frequently comparing prices, private labels do not always provide the lowest options in Peru.
Channel developments
Health and wellness specialists and e-commerce are channels that were experiencing strong growth in 2024, creating opportunities for niche brands to expand. These brands span various categories, including premium, artisanal, specific dietary products and meat alternatives.
What next for staple foods?
Consumption of staple foods in Peru is projected to improve across the forecast period, primarily due to more stable pricing and macroeconomic forecasts that, while not as robust as in previous years, still indicate positive trends. This price stability will help boost consumer confidence, encouraging spending on various products.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Peru?
- Which are the leading brands in Staple Foods in Peru?
- How are products distributed in Staple Foods in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Peru
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Peru
KEY DATA FINDINGS
Colder weather conditions benefit sales of baked goods as consumers reach for comforting tastes
Smaller, affordable presentations gain ground in baked goods
Packaged flat bread sees success through an alignment with health and wellness
Healthier alternatives rise as consumers reach for flavoursome, nutritious goods
Grupo Bimbo is set to retain its top spot through a broad appeal
Innovations focus on taste and convenience to appeal to consumers
Breakfast Cereals in Peru
KEY DATA FINDINGS
Consumers look for economic alternatives as private label gains ground
Cereals with a healthy positioning showcase a stronger performance
Alicorp retains its top position with lower price points than major brands
Healthier options in cereals are set to gain ground across the forecast period
Breakfast cereals will continue to be led by familiar, local brands
Private label breakfast cereals focus on high quality at affordable prices
Processed Fruit and Vegetables in Peru
KEY DATA FINDINGS
Frozen processed potatoes record a moderate recovery, boosted by private label
The slowdown in price increases stimulates consumption in shelf stable products
Mebol launches its own frozen fruits product line under its brand Kusi
Frozen fruits and vegetables continue to be challenged by fresh options
Affordability and new consumption occasions will be key to forecast growth
Vegetables set to see faster growth, with canned and frozen options reducing waste
Processed Meat, Seafood and Alternatives To Meat in Peru
KEY DATA FINDINGS
Processed poultry leads growth as chicken remains central to Peruvian cuisine
Local players leads in 2024, offering established, strong, recognised brands
Grupo Vallenorte expands its presence in processed seafood with canned varieties
Convenience will be key to product innovations across the forecast period
Retailers expand their brands within processed meat, seafood and alternatives
Carabela set to gain ground by offering a wider range of shelf-stable products
Rice, Pasta and Noodles in Peru
KEY DATA FINDINGS
Noodles lead growth as consumers reach for innovative flavour options
Rice resumes growth as colder weather prompts consumption of warm dishes
Supermercados Peruanos expands to instant noodles to gain ground
New regulations to impact rice as fortifying becomes the norm
Empresas Polar to launch a range of rice products across the forecast period
La Bodeguita set to gain ground after expanding into the pasta landscape
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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