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Cost sensitivity, evolving health priorities and expanding private label offerings shape overall market performance
In 2025, staple foods in Peru advanced in a context defined by fragile but stabilising macroeconomic fundamentals and persistent pressures on household budgets. While the economy is set to post moderate growth and inflation is expected to hover near target levels, structural constraints – including elevated informality, lingering unemployment, reduced consumer confidence and ongoing political uncertainty – continue to influence purchasing behaviour. These conditions underpin the resilience of essential goods while restraining discretionary spending, reinforcing a widespread emphasis on affordability and value. Against this backdrop, staple foods recorded marginal volume improvements and more notable value expansion, driven primarily by price adjustments and the gradual premiumisation of certain segments. Consumers navigated constrained budgets by shifting between value and mid-priced alternatives, increasingly favouring private label offerings and accessible formats across categories such as rice, pasta, noodles and breakfast cereals, while still demonstrating readiness to invest selectively in higher-quality propositions that support health, convenience or emotional wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Peru?
- Which are the leading brands in Staple Foods in Peru?
- How are products distributed in Staple Foods in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Peru
Cost sensitivity, evolving health priorities and expanding private label offerings shape overall market performance
KEY DATA FINDINGS
Affordability pressures reinforce the dominance of value-led formats and private label alternatives
Health redefinition accelerates demand for simpler, less processed and functionally oriented offerings
Indulgence constrained by rising input costs reshapes portfolios in baked goods and sweetened cereals
Moderate future growth supported by stable pricing, category maturity and broader availability in modern retail
Competitive environment intensifies as leaders strengthen portfolios and private label reshapes value dynamics
Modern retail expansion, discounter momentum and improving e-commerce logistics reshape channel dynamics
Alicorp consolidates leadership through portfolio breadth, affordability strategies and strong distribution reach
Acquisitions, portfolio expansion and private label momentum reshape competitive dynamics
Traditional trade remains dominant but continues to cede ground to modern retail expansion
Discounters accelerate as the fastest-growing channel, reshaping value access and consumer migration patterns
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Baked Goods in Peru
KEY DATA FINDINGS
Rising demand for affordable indulgence and expanded availability supports resilient category performance
Bread retains its central role as everyday consumption and wider retail coverage reinforce category stability
Diversified formats and broader indulgence expand growth, supported by stronger channel execution
Packaged flatbread gains traction as convenience, versatility and culinary trends broaden its appeal
Health-driven reformulation and more nutritious offerings strengthen the role of better-for-you bakery options
Innovation, limited editions and premium concepts fuel experimentation and broaden consumption occasions
Bimbo and Nestlé consolidate leadership through portfolio breadth, distribution strength and brand-driven innovation
Acquisitions, private label advances and emerging local players reshape competitive dynamics
Traditional trade and artisan bakeries retain prominence but face intensifying pressure from modern retail
Discounters and convenience stores gain momentum as consumers seek accessible pricing and ready-to-eat formats
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Breakfast Cereals in Peru
KEY DATA FINDINGS
Health-led demand for oats supports resilience amid trading down to cheaper breakfasts
Oats and healthier cereals underpin performance as consumers rebalance value and nutrition
Hot cereals consolidate their role as nutritious and accessible breakfast options
Healthier breakfast habits and shifting segment roles will shape future category growth
Healthier breakfast cereals move into the mainstream of consumer demand
Innovation and format diversification help brands defend against private label pressure
Alicorp reinforces leadership as imported brands cede ground to local value propositions
Ajeper accelerates growth via D’Gussto expansion in the traditional channel
Traditional grocers remain central but gradually cede share to modern formats
Discounters gain relevance as private label oats and cereals anchor low-price strategies
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Processed Fruit and Vegetables in Peru
KEY DATA FINDINGS
Preference for fresh produce and price sensitivity weigh on processed formats
Declining demand for shelf-stable products as consumers migrate to fresher options
Frozen processed fruit and vegetables gain momentum from convenience and nutrition
Targeted recovery led by shelf-stable vegetables and frozen segments
Health-led innovation to align processed formats with evolving consumer expectations
Air fryers and new cooking habits unlock additional potential for frozen vegetables
Frutos y Especias sustains leadership as Arica remains a reference in shelf-stable fruit
Berries del Perú and Danper gain relevance through frozen fruit and value-focused vegetables
Supermarkets narrow the gap with traditional grocers as assortments expand
E-commerce and emerging formats diversify access and reshape purchase occasions
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Processed Meat, Seafood and Alternatives To Meat in Peru
KEY DATA FINDINGS
Inflation, premiumisation and channel shifts underpin a value-driven but cautious market
Rising prices sustain value growth while volume demand becomes more cautious
Premium chilled red meat drives growth as consumers trade up for quality and experience
Premiumisation and pricing strategies will underpin steady growth over the forecast period
Health considerations remain secondary as meat substitutes struggle to break into the mainstream
Frozen and ready-to-cook products gain traction as air fryers reshape home preparation
Established leaders consolidate positions as inflation tests smaller competitors
Seafood specialists and premium charcuterie brands emerge as dynamic challengers
Traditional grocers remain dominant but gradually lose share to modern formats
Discounters deepen their role as value anchors in processed protein purchases
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Rice, Pasta and Noodles in Peru
KEY DATA FINDINGS
Affordability, private label and format diversification shape a mature but resilient category
Private label and budget brands limit value expansion despite steady underlying demand
Instant noodles lead growth as price resets combine with convenience and cup premiumisation
Population growth and everyday reliance on staples underpin steady future demand
Health-positioned rice, pasta and noodle options gain relevance from a small base
Premiumisation strengthens in instant noodles and imported pasta while fresh formats lag
Costeño and Alicorp defend leadership amid pressure from value players and private label
Danilza builds a premium niche with Italian heritage and healthy-positioned pasta
Traditional grocers remain central thanks to proximity, habits and perceived price advantages
Discounters and e-commerce gain ground as shoppers seek savings and convenience
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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