Stabilising prices boost demand but soften current value growth
Retal value sales of staple foods are set to rise in current terms in France in 2025. The staple foods market is set to show limited growth in 2025 with value sales having been dampened in most categories as prices have fallen and inflation has finally been brought under control. Volume sales are set to see higher growth than value sales in processed fruit and vegetables, and processed meat, seafood and alternatives to meat, but, on the whole, there have been no dramatic changes in any category. Meat substitutes is seeing particularly notable volume growth as French consumers continue to reduce their meat consumption and embrace flexitarianism, but the sector is small and likely to continue growing.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in France?
- Which are the leading brands in Staple Foods in France?
- How are products distributed in Staple Foods in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in France
Stabilising prices boost demand but soften current value growth
KEY DATA FINDINGS
Growing influence of health and wellness trend
Increasing emphasis on natural products and sustainability
Health consciousness and innovation to influence category development
Rise in environmental concerns
Growing interest in international culinary traditions amongst younger consumers
Retailers hold leading positions
Shift in meat consumption
Bakeries underpin strength of food/drink/tobacco specialists
Shifts in competitive landscape of retailing
Continued e-commerce growth
COUNTRY REPORTS DISCLAIMER
Baked Goods in France
KEY DATA FINDINGS
High cocoa prices impact costs, prices and demand for many popular pastries
Rise in chocolate prices dampens demand in pastries
Bread sees strongest performance, with packaged products benefiting from demand for convenience
Chocolate prices to fall, but concerns about butter prices and milk supply
Rising influence of health and wellness trend
Expanding range of packaged cakes
Barilla is the leading player, but artisanal products continue to dominate
Brioche manufacturer performing well
Bakeries remains the dominant channel
Strong growth in online sales of packaged baked goods
Breakfast Cereals in France
KEY DATA FINDINGS
Natural products prove most successful
Expansion of private label exerts downward pressure on prices amid little change in levels of consumption
Health and wellness the key influence
Many products seen as highly processed by increasingly health conscious consumers
Growing emphasis on fibre content
Organic products continue to thrive in breakfast cereals
Kellogg’s reasserts brand image in face of threat from private label
Olga benefits from rising sales amongst health conscious adults, while private labels expand strongly
Hypermarkets and supermarkets remain key, but e-commerce growing
Consumers increasingly appreciating the convenience of small local grocers
Processed Fruit and Vegetables in France
KEY DATA FINDINGS
Frozen processed fruit and vegetables benefit from healthy image and innovation
Falling prices lead to stagnation in value sales
Frozen products see convenience enhanced
Frozen products set to outperform shelf stable varieties
Packaging developments
Overlapping products and further rise in flexitarianism
Bonduelle taking on strong private label segment
Paysan Breton expands range
Supermarkets and hypermarkets lead
Convenience stores sees growth
Processed Meat, Seafood and Alternatives To Meat in France
KEY DATA FINDINGS
Flexitarian diet trends shapes sales
Falling prices boost demand for chilled red meat
Strong growth for tofu and derivatives
Consumers aiming to eat less meat
Further room for the development of tofu
Growing focus on animal welfare
Fleury Michon leads, while Bonduelle sees strong growth with meat substitutes
Focus on protein
Hypermarkets, supermarkets and discounters all have significant presence
E-commerce grows but remains small
Rice, Pasta and Noodles in France
KEY DATA FINDINGS
Convenience and growing interest in foreign cuisines boost sales
French consumers continue to build meals around rice, pasta and noodles
Rising interest in Asian culinary traditions boosts demand for noodles
Upmarket trends in demand
Development of health focused new products
Growing concern with sustainability
Brands work to refresh images in face of strong private label competition
Product launches
Consumers buy in bulk from hypermarkets and supermarkets
Convenience an increasingly important factor
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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