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Threats to remittances reduce spending while higher income demographics increasingly focus on health and wellness choices
In 2025, retail value sales of staples rose. Around a fifth of Honduran households received remittances, mainly from the US, with around USD9,743 million remitted in 2024 to Honduras. Around 75,000 Hondurans were in the US under Temporary Protected Status, although this statute ended on 5 July 2025. The Trump Administration promoted voluntary removal, and in May 2025 a contingent of Hondurans were flown home by the government and given USD1,000 as part of the voluntary removal programme. Given the uncertainty concerning the continuation of remittances, consumption was much more cautious in 2025. Moreover, with consumer budgets stretched and a recession risk on the horizon, consumers increasingly opted for private label products, smaller pack sizes, and substitute products, often choosing lower cost alternatives of products with price promotions. For those seeking indulgences, most people had to save before trying a new product or waited for the product to be discounted. In tandem, growing numbers of higher income demographics chose health and wellness variants opting for high-protein products with gut health in particular becoming more important. Some higher income consumers also moved away from seed oil consumption and avoided processed foods, increasingly looking at ingredient lists. Companies responded to these trends through new product launches with claims focused on increased protein, and natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Honduras report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Honduras?
- Which are the leading brands in Staple Foods in Honduras?
- How are products distributed in Staple Foods in Honduras?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Honduras?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Honduras
Threats to remittances reduce spending while higher income demographics increasingly focus on health and wellness choices
KEY DATA FINDINGS
Retail value sales rise in 2025 though consumer spending slows due to economic uncertainty
Growing trends are towards international indulgences as well as functional and natural products, especially those that offer convenience
Recovery in and growth of tourism in Honduras boosts sales of stapes
Staples shaped by traditional eating habits, poverty as well as a desire for new taste experiences among wealthier demographics
Poverty and lack of refrigeration in consumer homes favour smaller pack sizes, while rising obesity rates cause concern
Growing health awareness boosts interest in staples that promote wellbeing
After artisanal products, Grupo Bimbo SAB de CV is the leading player in staples
Grupo Bimbo SAB de CV registers strong growth
Small local grocers remains the most favoured channel for sales of staples
Retail e-commerce records strong growth from a low base
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Consumers search for low prices and traditional products remain popular
Industry Performance
Bread and cakes are the most popular baked goods in Honduras
Increasing segmentation in packaged baked goods
What’s Next?
Wider availability and number of varieties grow over the forecast period
Health and wellness-seeking consumers pay increasing attention to ingredients lists
Expansion of private label packaged traditional baked goods
COMPETITIVE LANDSCAPE
Artisanal baked goods remain highly popular as multiple bakeries sell these products
New products and a regional production plant enable Bimbo to achieve strong growth
CHANNELS
Multiple Channels retail baked goods, the leading once being small local grocers and food/drink/tobacco specialists
Retail e-commerce achieves strong growth from a low base
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Breakfast cereals faces competition from other categories
Industry Performance
Amid falling sales consumption remains concentrated among wealthier demographics
Breakfast cereals are generally consumed at breakfast or as a snack with the category seeing the launch of healthier variants
What’s Next?
Breakfast cereals continues to face challenges in attracting growth
Simpler ingredients broaden the scope of better-for-you options
Potential growth opportunities for breakfast cereals through the launch of smaller sized convenient pack sizes that facilitate snacking options
COMPETITIVE LANDSCAPE
Cereal Partners Worldwide SA retains a strong lead in breakfast cereals
Dromeinter registers the strongest growth thanks to the popularity of Kellogg’s
CHANNELS
Small local grocers leads sales of breakfast cereals
Retail e-commerce registers strong growth
Category Data
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Processed animal protein grows in importance
Industry Performance
While processet meat can be expensive for many people, shelf stable tuna is more widely consumed
Substitutes to meat remains a niche category
What’s Next?
Private label offerings continue to develop over the forecast period
Plant-based protein products remain niche, but could grow driven by higher income consumers in the search of health and wellness
Consumers increasingly seek out products that enable time savings
COMPETITIVE LANDSCAPE
FCF Co Ltd leads sales in processed meat, seafood and alternatives
FCF attains the strongest growth as consumers appreciate the quality of its brand
CHANNELS
Supermarkets is the main retail channel for processed meat, seafood, and alternatives
Strong growth of retail e-commerce from a low base
Category Data
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Canned vegetables are common only among consumers prioritising time efficiency, as fresh fruit and vegetables are widely available and inexpensive
Industry Performance
A strong preference for fresh produce dampens demand for processed fruit and vegetables
High prices of processed fruit and vegetables make these products inaccessible to many especially given the abundance of fresh alternatives
What’s Next?
Consumers opt for processed fruit and vegetables when fresh varieties are not present locally
Fresh produce is often considered to be better when seeking health and wellness, limiting category growth
Private label expansion likely over the forecast period
COMPETITIVE LANDSCAPE
Unilever Group leads in the market
Grupo Jaremar SA de CV registers the strongest growth
CHANNELS
Supermarkets is the most popular distribution channel for processed fruit and vegetables
Retail e-commerce registers significant growth from a low base
Category Data
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Rice remains important in the daily diets of hondurans, while pasta and noodles become more common
Industry Performance
Given the popularity of unpackaged rice, packaged rice producers employ segmentation strategies to boost sales
Packaged products appeal to wealthier demographics while pasta and noodles suffer from a lack of traditional consumption
What’s Next?
Private label offer widens over the forecast period
Organic products grow in popularity as the available range widens
Greater variety of imported pasta options are launched over the forecast period
Competitive Landscape
Arroz y Derivados SA maintains its lead in rice, pasta and noodles
Strong growth for Roma Prince SA present in pasta with its Roma brand
Channels
Small local grocers remains the most important distribution channel for rice, pasta and noodles
Growing penetration of retail e-commerce as consumers appreciate its convenience
Category Data
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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