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Growth of staple foods thanks to a reduction in smuggling and economic growth
Overall, sales of staple foods witnessed a positive performance in 2025, mainly triggered by economic strength and the continued decline in smuggling activity from Argentina, which started in 2024. In fact, all categories envisaged an increase in sales in 2025. Paraguay’s GDP climbed by almost 4% year on year in the period. At the same time, the country’s inflation decelerated for the third consecutive year and posted the lowest record since 2020. Consequently, people’s disposable income increased. As of 2025, baked goods remained the largest category in staple foods in Paraguay, both in value and volume terms. Moreover, in baked goods, the most popular product was unpackaged leavened bread. As such, sales in bakeries tend to shape the performance of stapes as a whole.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Paraguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Paraguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Paraguay?
- Which are the leading brands in Staple Foods in Paraguay?
- How are products distributed in Staple Foods in Paraguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Paraguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Paraguay
Growth of staple foods thanks to a reduction in smuggling and economic growth
KEY DATA FINDINGS
Reduced smuggling from Argentina boosts sales of staples in Paraguay
The government encourages consumers seeking health benefits through labelling law
Local companies maintain their dominance in staples in Paraguay to the detriment of multinationals
Positive forecast period growth of staples thanks to improving economic situation
The political and economic climate in Argentina continues to have a bearing on the performance of staples in Paraguay
Sales of staple foods via retail e-commerce and convenience stores develop from a low base
After the outstanding strength of artisanal, AJ Vierci group is the leading player
Nestlé recovers from supply issues in 2024 and records strong growth in 2025
Small local grocers retains the outright lead in sales of staples
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Packaged leavened bread continues to grow in popularity
Industry Performance
Bread remains a popular category in baked goods
Cakes and pastries are popular in Paraguay with cakes consumed as an indulgent treat and pastries at breakfast or as a snack
What’s Next?
Promisorry outlook for packaged baked goods
Casa Rica offers a wide variety of healthy baked goods
Significant investment in a new baked goods eco-friendly production plant boosts local production and alters the competitive landscape
Competitive Landscape
Artisanal maintains a strong lead while the growing popularity of packaged leavened bread boost Bimbo’s performance
Bimbo Paraguay SA registers the fastest growth
Channels
Small local grocers have an important role in the distribution of baked goods in Paraguay
Retail e-commerce records the strongest growth while small local grocers benefit from a significant reduction in smuggling
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Despite positive growth, breakfast cereals continues to be the biggest laggard
Industry Performance
Rising sales of breakfast cereals in 2025 with the category buoyed by RTE cereals
Breakfast cereals is further segmented between children and adults as well as those seeking healthier products
What’s Next?
Forecast period growth of breakfast cereals despite growing concerns related to children’s breakfast cereals
Muesli and granola grow in popularity thanks to their healthier ingredients
New innovations include healthier ingredients and a lower sugar content in children’s breakfast cereals
Competitive Landscape
Profarco, which represents the Kellogg’s brand retains its outright lead
Nestlé outperforms all the other players in breakfast cereals
Channels
Supermarkets remains the largest channel by far for breakfast cereals
Convenience stores, retail e-commerce and small local grocers all record strong growth in 2025 for a variety of reasons
Category Data
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
The growing number of middle class consumers in the country increase their purchases of processed meat
Industry Performance
Interest in processed meat, seafood and alternatives to meat is strong due to the cultural importance of meat in Paraguay
The popularity of canned tuna bolsters sales of processed seafood
What’s Next?
Strong forecast period demand stems from increasing disposable incomes
Chicken is perceived as a healthier alternative to beef and pork
Limited impact of the labelling law in the largest categories
Competitive Landscape
Novex SA is the leading player in processed meat, seafood and alternatives to meat
Granja Avícola La Blanca SA achieves the strongest growth thanks to the growing popularity of frozen poultry
Channels
Supermarkets have a more developed infrastructure for the safe storage and retail of processed meat, seafood and alternatives to meat
Dynamism for retail e-commerce and small local grocers
Category Data
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Frozen processed vegetables and frozen processed potatoes have the best outlook
Industry Performance
Frozen processed fruit and vegetables are popular for varieties not available in the country or which are out of season
Shelf stable fruit and vegetables remain the most popular as these products do not require cold storage
What’s Next?
Forecast period growth tied to multi-factor drivers
Increased awareness of the attributes of frozen vegetables has a positive impact
Modernisation of retailers helps boost sales of frozen processed fruit and vegetables
Competitive Landscape
High atomisation in processed fruit and vegetables with Arcorpar SA ahead of the pack
After Arcorpar, McCain Foods experiences strong growth
Channels
Small local grocers remains by far the strongest channel for processed fruit and vegetables
Strong growth of retail e-commerce, from a low base, as the channel is hampered by a lack of infrastructure
Category Data
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Solid performance of rice, pasta and noodles
Industry performance
Rice and pasta remain popular as they are common sources of carbohydrates in the country
Noodles provide a quick and convenienct snack
What’s Next?
Forecast period growth for rice, pasta and noodles sales
Integral grain alternatives gather momentum
More premium products are launched in response to increasing demand from the growing middle-class
Competitive Landscape
AJ Vierci is the outright leading leading player in rice, pasta and noodles
Cereales SA benefits from its popularity in dried pasta
CHANNELS
Supermarkets leads in the distribution of rice, pasta and noodles, followed by small local grocers
Retail e-commerce and convenience stores grow from a low base
Category Data
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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