Staple foods in 2024: The big picture
Sales of staple foods in Argentina are suffering a significant contraction in retail volume terms in 2024. Thanks to the complex economic context with triple-digit inflation, decreasing GDP and the worst unemployment rate since the COVID-19 pandemic, demand for staple foods has been seriously impacted.
Key trends in 2024
To increase competition and reduce inflation rates in categories and segments predominantly dominated by one or two companies, the Argentinian government in 2024 has encouraged the importation of products, with the aim of increasing competition. Within baked goods, the government has encouraged the importation of packaged leavened bread, where Bimbo de Argentina holds a strong position with its brands Bimbo and Fargo.
Competitive Landscape
Artisanal products maintain their stronghold, primarily thanks to unpackaged leavened bread as the tradition of purchasing bread from local bakeries permeates cities and towns nationwide. Molinos Rio de la Plata continues to benefit from its rice brand Gallo, from brands such as Matarazzo, Don Vicentem and Favorita in dried pasta, as well as Granja del Sol and Lucheti in processed fruit and vegetables and processed meat, seafood and alternatives.
Channel developments
Small local grocers are benefitting from the end of the Precios Justos programme at the end of 2023. Government intervention meant that the price of the same product could be at least 50% cheaper in leading hypermarkets and supermarket chains compared to small local grocers.
What next for staple foods?
Over the forecast period, staple foods is expected to reverse the poor performance seen in 2024 with an expansion in retail volume terms, driven by the recovery of purchasing power and a more favourable economic context.
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Overview:
Understand the latest market trends and future growth opportunities for the Staple Foods industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Staple Foods in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Staple Foods in Argentina?
- Which are the leading brands in Staple Foods in Argentina?
- How are products distributed in Staple Foods in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Staple Foods in Argentina
Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
DISCLAIMER
Baked Goods in Argentina
KEY DATA FINDINGS
Imports encouraged in bid to boost competition
Packaged cakes lags behind amid economic troubles
Foodservice suffers in 2024 while dessert mixes carries on falling
Artisanal set to remain ahead
Varying fortunes forecast across category segments
Digitalisation shapes development
Breakfast Cereals in Argentina
KEY DATA FINDINGS
Volume sales shrink in face of economic pressure and health concerns
Private label expands throughout category
Muesli and granola suffers from limited options
Breakfast cereals should see volume sales recover
New entrant Georgalos Hermanos set to gain ground, while PepsiCo’s retreat continues to impact progress in flakes
Modern grocery channels will remain key distributors
Processed Fruit and Vegetables in Argentina
KEY DATA FINDINGS
Fresh produce continues to undermine volume growth
Arcor remains ahead of the rest despite value share loss
Smaller segments see further innovation
Salt levels to remain low in category products
Frozen fruit will lead volume growth as overall category continues to struggle
Continued growth forecast for private label and e-commerce
Processed Meat, Seafood and Alternatives To Meat in Argentina
KEY DATA FINDINGS
Declining demand for red meat amid overall category contraction
Slump in volume sales prompts more aggressive marketing from players
Imported products reduce leading players’ stronghold, while frozen substitutes continue to rise
Further challenges ahead as interest in frozen food wanes
Health trends to shape future growth
Shit towards private label persists
Rice, Pasta and Noodles in Argentina
KEY DATA FINDINGS
Rice sees further falls in 2024
Molinos maintains overall leadership
Instant noodles falls fastest
Imported brands will become more widely available
Health and wellness trends to impact innovation
Small local grocers and foodservice channel face improvements
The following categories and subcategories are included:
Staple Foods
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- Packaged Flat Bread
- Unpackaged Flat Bread
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- Packaged Leavened Bread
- Unpackaged Leavened Bread
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- Packaged Cakes
- Unpackaged Cakes
- Dessert Mixes
- Frozen Baked Goods
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- Packaged Pastries
- Unpackaged Pastries
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- Sweet Pies and Tarts
- Frozen Cakes, Sweet Pies and Tarts
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- Hot Cereals
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- Children's Breakfast Cereals
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- Flakes
- Muesli and Granola
- Other RTE Cereals
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- Shelf Stable Beans
- Shelf Stable Fruit
- Shelf Stable Tomatoes
- Shelf Stable Vegetables
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- Frozen Fruit
- Frozen Processed Potatoes
- Frozen Processed Vegetables
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- Shelf Stable Processed Red Meat
- Shelf Stable Processed Poultry
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- Chilled Processed Red Meat
- Chilled Processed Poultry
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- Frozen Processed Red Meat
- Frozen Processed Poultry
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- Shelf Stable Seafood
- Chilled Processed Seafood
- Frozen Processed Seafood
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- Chilled Meat and Seafood Substitutes
- Frozen Meat and Seafood Substitutes
- Shelf Stable Meat and Seafood Substitutes
- Tofu and Derivatives
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- Chilled Noodles
- Frozen Noodles
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- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
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- Chilled Pasta
- Dried Pasta
- Rice
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
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This report originates from Passport, our Staple Foods research and analysis database.
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