In 2024, soft drinks in Poland experienced a pronounced shift toward health and wellness. Manufacturers responded by reformulating products to reduce sugar content and highlight natural ingredients, spurred by growing consumer demand and the influence of the sugar tax. This trend led to an increased preference for soft drinks offering fortified or functional benefits, such as added vitamins, hydration support, and probiotics. As a result, sales of fortified waters, 100% not-from-concentrate juic

Health and wellness soft drinks recorded another strong year in Turkey in 2024, with consumers increasingly gravitating towards products that feel “lighter”, more functional and more natural, particularly during the long and hot summer season. As inflation continued to pressure household budgets, shoppers became more selective and label-aware, prioritising beverages that can justify their spend through perceived health benefits such as mineral content, added vitamins and plant-based extracts, wh

Health and wellness soft drinks in the United Arab Emirates continued to evolve in 2024, shaped by increasing consumer interest in products that balance indulgence with perceived health benefits. While flavour and refreshment remain essential purchase drivers, claims on packaging increasingly played a key role in guiding consumer choice, particularly as shoppers sought products that could justify consumption through added functionality. As health awareness develops gradually, many consumers cont

In 2024, health and wellness strongly shaped soft drinks in Sweden, with low and no sugar options leading across carbonates, energy drinks, and sports beverages. Consumers gravitated toward functional benefits such as hydration, vitamins, electrolytes, and protein, driving growth in sports drinks, functional waters, and plant-based or lactose-free RTD coffees. Energy drinks increasingly blended fitness-oriented positioning with low sugar and added nutrients, appealing to active, health-conscious

In 2024, health and wellness soft drinks in New Zealand continued to develop around consumers’ growing preference for beverages that feel both “better for you” and convenient to incorporate into daily routines. No sugar soft drinks remained the leading claim, reflecting steady ongoing demand for reduced sugar intake without giving up familiar formats like carbonates and flavoured drinks. At the same time, the soft drinks landscape increasingly overlapped with broader wellness consumption, as con

In 2024, soft drinks in Norway was influenced by health-conscious consumption, with no- and low sugar options, high-protein variants, and functional benefits shaping innovation. Leading brands, including PepsiCo, Coca-Cola, and Tine SA, focused on sugar reduction, functional formulations, and new product variants, while naturally functional options gained popularity. The energy-boosting claim continued to drive strong sales, particularly in energy drinks.

Most of the main claims within health and wellness soft drinks in China showed robust growth in volume and current value terms in 2024. While overall demand was constrained by maturity and population decline, the evolution of the preventive health trend ensured many consumers continued to gravitate towards products that are lower in or free from potentially harmful substances like sugar and artificial additives, and inherently rich in or fortified with ingredients offering functional benefits be

Rising concerns around the harmful impact of consuming soft drinks that are high in sugar is having a growing influence on the market. Alongside this, consumers are also becoming more conscious of the nutritional profile of the products they buy and where the ingredients come from. These factors continued to benefit sales of soft drinks with better for you and natural and organic claims in 2024, while they also informed new product development and marketing strategies. Functional claims also att

Despite the challenging economic conditions within Chile, consumers retained a willingness to invest in soft drinks with health and wellness claims in 2024. Rising rates of obesity, diabetes and cardiovascular diseases have led to increased awareness around the importance of following a healthier diet and lifestyle and this has influenced demand and new product development within soft drinks. Alongside better for you claims such as low/no sugar, consumers are also increasingly looking for fortif

In 2024, health and wellness soft drinks in Ireland continued to evolve rapidly as consumers increasingly sought beverages that deliver tangible functional benefits alongside refreshment. The strongest momentum came from drinks positioned as a good source of vitamins, reflecting growing interest in proactive health management and everyday nutrition. Brands responded by expanding portfolios with functional formulations that address specific need states such as energy, immunity and recovery, while

In 2024, soft drinks in Finland was shaped by growing demand for functionality, hydration, and low- or no-sugar formulations across all categories. Manufacturers increasingly combined health claims, such as added vitamins, probiotics, electrolytes, and energy-boosting claims, with natural, plant-based inputs and premium positioning, while maintaining strong flavour appeal. The no sugar claim expanded in carbonates, juices, energy drinks, and concentrates, supported by both major brands and priva

In 2024, health and wellness trends continued to shape soft drinks in Greece, driving a strong shift toward sugar-free and fortified/functional choices, including RTD tea, carbonated water, and functional energy drinks. The no sugar claim remained a key driver of product development and consumer choice, particularly in carbonates, while natural claims attracted consumers seeking minimal processing, transparency, and perceived health benefits.

In 2024, health and wellness soft drinks in South Africa recorded strong momentum, supported by rising demand for energy-enhancing functionality and growing consumer awareness around sugar intake. The category continued to evolve along two parallel paths: one centred on cleaner formulations with fewer additives, and another driven by functional benefits addressing both physical and cognitive performance. Regulatory pressure from the Health Promotion Levy, combined with lifestyle pressures faced

In soft drinks, natural and good source of minerals and vitamins are both prominent claims. Indonesians rely heavily on bottled water for their everyday drinking needs. Brands are keen to use health claims, especially when targeting middle and high income groups.

Following the pattern being seen in the packaged food market, consumers in Taiwan are increasingly looking to make healthier choices when it comes to the soft drinks they buy. While products such as RTD tea remain hugely popular consumers are increasingly looking for products with no or low sugar claims, or which promote the use of natural or functional ingredients. These demands are also informing new product development and innovation, while retailers are adjusting their offering and marketing

In 2024, natural and no sugar claims are prominent in soft drinks, with both of these considered to offer healthy offerings among Spanish consumers. Consumers are actively shifting towards soft drinks perceived to be healthier, with growth in RTD coffee, RTD tea, energy drinks, and sports drinks.

There is a growing focus on offering healthier soft drinks options in Brazil with consumers becoming more aware of the impact their consumption habits can have on their health. A new selective tax was approved by Brazil’s National Congress in 2024 which will see a new tax imposed on soft drinks with a high sugar content. This so-called “sin tax” is expected to encourage players to reformulate their products, while also pushing consumers towards healthier alternatives. Concerns around ultra-proce

Soft drinks is being shaped by health and wellness trends in 2024, with low sugar and natural claims attracting the attention of consumers. Bottled water leads in terms of health claims with good source of minerals and natural featuring on many labels and in marketing literature.

Health and wellness continued to shape soft drinks in Saudi Arabia in 2024, as consumers became more selective about sugar intake and overall “everyday” beverage choices. The long-running impact of the 50% sugar tax has gone beyond price, reinforcing awareness of the links between excessive sugar consumption and obesity, type 2 diabetes and cardiovascular health, and supporting a steady shift toward bottled water and other perceived “lighter” options. This has not eliminated indulgence, as carbo

Health and wellness soft drinks in Canada continued to grow in value terms in 2024, supported by rising consumer health consciousness and a structural shift towards products perceived as more natural, functional and lower in sugar. While inflation continued to influence purchasing behaviour, many consumers remained willing to pay a premium for soft drinks that align with healthier lifestyles, particularly in categories linked to hydration, functionality and clean labels. At the same time, height

In 2024, sales of low and no-sugar soft drinks surpassed those of traditional carbonates, reflecting a clear consumer shift toward lower calorie options. Fortified/functional waters experienced strong growth as well. Sparkling flavoured bottled waters, sports drinks, and energy drinks, especially low-sugar or hybrid variants, also gained momentum, underscoring the rising demand for health-oriented goods. RTD tea and coffee, including single-serve and functional varieties, saw increased popularit

Rising awareness of the health risks associated with high sugar intake are driving a shift towards low and no sugar claims. Natural claims face growing competition from more sophisticated and specific claims, such as high protein, energy boosting and functional claims.

Health and wellness remained a defining force in Mexico’s soft drinks industry in 2024, although it continued to coexist with strong consumer attachment to traditional sweetened beverages. Manufacturers intensified reformulation efforts, particularly around sugar reduction, in response to regulatory pressure, public health concerns, and evolving consumer awareness. At the same time, functional positioning gained further traction, especially within hydration and energy segments, supported by the

Sales of health and wellness soft drinks saw steady gains in 2024 with consumers becoming increasingly conscious of the health impact of their purchasing decisions. Consumers are increasingly looking to reduce their sugar intake which has benefited sales of no and low sugar soft drinks, but they are also looking for additional health benefits. This has resulted in the growing presence of soft drinks with functional claims promoting focus, relaxation, gut health, and more. Despite these positives