PROSPECTS AND OPPORTUNITIES
Rising consumer interest in nutrition set to support sales growth
Over the forecast period, sales of health and wellness soft drinks are expected to benefit from the increasing focus on the importance of leading healthier lifestyles and improved nutrition. Consumers are expected to demand soft drinks that can support efforts to improve long-term health and which can provide a healthier form of rehydration.
Energy boosting set to generate growth over the forecast period
Health and wellness energy drinks is slated for a strong performance over the forecast period, with no sugar variants set to gain ground as increasing numbers of Norwegians look to reduce the amount of sugar in their diet at a time of rising concern over the country’s obesity epidemic. At the same time, energy boosting bottled water is also slated for a positive performance as consumers increasingly shy away from cola carbonates, a category that is increasingly associated with poor dietary choices.
Good source of vitamins slated for growth as consumers aim for improved nutrition
Spreading concern among the Norwegian population about the low nutritional value of much of the food and beverages that they consume is expected to support rising demand for good source of vitamins soft drinks over the forecast period. With the pace of life accelerating for many Norwegian consumers, especially those living in Oslo and other major urban areas, there is a tendency to prefer convenience food, much of which is highly processed and lacking in nutritional value.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Norway?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Norway?
- Which are the leading brands in HW Soft Drinks in Norway?
- How are products distributed in HW Soft Drinks in Norway?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Norway - Category analysis
KEY DATA FINDINGS
No sugar and energy boosting claims remain by far the most popular options in 2023
Rising obesity concerns feeding demand for healthier soft drinks
Immune support soft drinks growing in popularity while kombucha continues to attract health conscious shoppers
Rising consumer interest in nutrition set to support sales growth
Energy boosting set to generate growth over the forecast period
Good source of vitamins slated for growth as consumers aim for improved nutrition
Health and Wellness in Norway - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!