In 2024, soft drinks in Norway was influenced by health-conscious consumption, with no- and low sugar options, high-protein variants, and functional benefits shaping innovation. Leading brands, including PepsiCo, Coca-Cola, and Tine SA, focused on sugar reduction, functional formulations, and new product variants, while naturally functional options gained popularity. The energy-boosting claim continued to drive strong sales, particularly in energy drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Norway?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Norway?
- Which are the leading brands in HW Soft Drinks in Norway?
- How are products distributed in HW Soft Drinks in Norway?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Norway - Category analysis
KEY DATA FINDINGS
Sugar reduction, functional formulations, and new product variants shape 2024
No sugar, high protein and fortified benefits shape soft drink innovation in 2024
No sugar innovation drives sales of soft drinks during rising health consciousness
The energy boosting claim drives sales as energy drinks rise in popularity
Growth is set to be driven by health claims and functional innovation
The no sugar positioning is set to remain a key sales driver of soft drinks in Norway
Regulatory measures and innovation is set to shape energy boosting energy drinks
Health and Wellness in Norway - Industry Overview
Norwegian consumers favour natural, local and fortified/functional products in 2024
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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