In 2024, soft drinks in Poland experienced a pronounced shift toward health and wellness. Manufacturers responded by reformulating products to reduce sugar content and highlight natural ingredients, spurred by growing consumer demand and the influence of the sugar tax. This trend led to an increased preference for soft drinks offering fortified or functional benefits, such as added vitamins, hydration support, and probiotics. As a result, sales of fortified waters, 100% not-from-concentrate juic
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Poland?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Soft Drinks in Poland?
- How are products distributed in HW Soft Drinks in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Poland - Category analysis
KEY DATA FINDINGS
Soft drinks continues to move towards sugar reduction and natural innovation
Sugar reformulation and regulatory shifts impact soft drinks in Poland in 2024
The natural claim performs well within bottled water and 100% juice as consumers prioritise health and transparency
Good source of vitamins meets the growing demand for hydration with added health benefits
Health and wellness claims are set to strengthen as functional and low sugar claims drive growth
Natural ingredients are set to shape innovation as sugar tax and consumer demand drive reformulation
Sales of good source of vitamins are set to maintain strong growth as health benefits continue to drive consumer choice
Health and Wellness in Poland - Industry Overview
Consumers seeking natural health and wellness claims
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!