PROSPECTS AND OPPORTUNITIES
Negative discussion of ultra-processed goods drives sales of the natural claim
The natural claim will continue to lead sales across the forecast period, with retail sales projected to rise at a 3% 2023 constant value CAGR to PLN8.9 billion.
Functional benefits will form part of the purchasing decision across the forecast period
As consumers look to avoid sugar, fat, and salt, they will also look for ways to easily and conveniently increase their intake of vitamins, minerals, fibre, protein, and probiotics to aid their overall health and function. This will increase the appeal of functional and fortified soft drinks over the forecast period, leading innovation to focus on offering added-health benefits.
Opportunities for plant-based and lactose free launches as vegan diets rise
Across the forecast period, the number of vegetarians, vegans and flexitarians are expected to rise in Poland. In addition to consumers viewing these diets as healthier, many are increasingly concerned about animal welfare and sustainability, migrating to a plant-based lifestyle for these reasons.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Poland?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Soft Drinks in Poland?
- How are products distributed in HW Soft Drinks in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Poland - Category analysis
KEY DATA FINDINGS
The natural claim drives the strongest growth as consumers avoid artificial ingredients
Functional claims and low fat products drive growth and shape innovations
The high sugar tax and ongoing health concerns lead to product reforms in soft drinks
Negative discussion of ultra-processed goods drives sales of the natural claim
Functional benefits will form part of the purchasing decision across the forecast period
Opportunities for plant-based and lactose free launches as vegan diets rise
Health and Wellness in Poland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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