In 2024, health and wellness soft drinks in New Zealand continued to develop around consumers’ growing preference for beverages that feel both “better for you” and convenient to incorporate into daily routines. No sugar soft drinks remained the leading claim, reflecting steady ongoing demand for reduced sugar intake without giving up familiar formats like carbonates and flavoured drinks. At the same time, the soft drinks landscape increasingly overlapped with broader wellness consumption, as con
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in New Zealand?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Soft Drinks in New Zealand?
- How are products distributed in HW Soft Drinks in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in New Zealand - Category analysis
KEY DATA FINDINGS
No sugar soft drinks remain central as wellness choices become everyday habits
Functional wellness beverages gain momentum beyond energy and hydration occasions
Sugar reduction remains a priority as portion control and policy discussions intensify
Naturally flavoured sparkling water expands as the “clean refreshment” alternative
Emotional wellbeing and tailored functionality are expected to deepen category segmentation
No sugar soft drinks are set to expand further through reformulation and portfolio commitments
Natural soft drinks will benefit from clean labels, sustainability cues, and local authenticity
Health and Wellness in New Zealand - Industry Overview
Wellness becomes more “everyday” as consumers balance clean choices with cost pressures
Sugar reduction becomes the default, driven by weight management and long-term health priorities
“Better for you” evolves beyond avoidance into functional, natural and free-from choices
More targeted wellness will drive growth, led by functional segmentation and clean-label credibility
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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