PROSPECTS AND OPPORTUNITIES
Kombucha set to benefit from myriad health and wellness claims in RTD tea in forecast period
The forecast period is expected to see a strong performance for kombucha, with this drink benefiting from offering a number of attractive health and wellness claims within RTD tea, in addition to offering noted digestive health benefits due to its having been brewed from a live fermented culture. Sales growth will also benefit from two strong regional brands with Australian players Remedy Drinks Ltd and Soulfresh Global Pty Ltd offering the popular Remedy and Lo Bros brands.
No sugar will remain main growth driver over forecast period despite lack of sugary drinks tax
No sugar will remain the largest claim in overall health and wellness soft drinks in the forecast period and will drive overall sales growth, with retail current value sales set to expand by 7% CAGR to reach NZD504 million in 2028. This claim will continue benefiting from consumers becoming increasingly aware of the health dangers posed by excess sugar consumption but also from the growing number of consumers facing the challenges of obesity or overweight.
Weight management will also benefit from consumer weight concerns
The rising concern about obesity that has boosted consumer interest in no sugar soft drinks will also support increasing demand for weight management products in the forecast period. The COVID-19 crisis provided a general boost to the already prominent health and wellness trend, but was particularly important in increasing consumers’ concern about weight control.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in New Zealand?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Soft Drinks in New Zealand?
- How are products distributed in HW Soft Drinks in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in New Zealand - Category analysis
KEY DATA FINDINGS
Reduced sugar struggles to appeal, with no sugar the largest claim and drives overall growth, as consumers seek to tackle excess weight
No sugar claims expanding from carbonates and seeing strong growth in other soft drinks categories
Disruptor launch in probiotic carbonates could shake up claim
Kombucha set to benefit from myriad health and wellness claims in RTD tea in forecast period
No sugar will remain main growth driver over forecast period despite lack of sugary drinks tax
Weight management will also benefit from consumer weight concerns
Health and Wellness in New Zealand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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