Health and wellness remained a defining force in Mexico’s soft drinks industry in 2024, although it continued to coexist with strong consumer attachment to traditional sweetened beverages. Manufacturers intensified reformulation efforts, particularly around sugar reduction, in response to regulatory pressure, public health concerns, and evolving consumer awareness. At the same time, functional positioning gained further traction, especially within hydration and energy segments, supported by the
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Mexico?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Mexico?
- Which are the leading brands in HW Soft Drinks in Mexico?
- How are products distributed in HW Soft Drinks in Mexico?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Mexico - Category analysis
KEY DATA FINDINGS
Health-driven reformulation reshapes the soft drinks landscape
Reduced sugar and weight management remain central to reformulation efforts
Functional hydration and minerals drive category redefinition
Natural positioning gains relevance amid ingredient scrutiny
Regulation and functional innovation will increasingly shape competition
Natural claims will evolve toward transparency and sustainability
Low sodium remains secondary but strategically relevant
Health and Wellness in Mexico - Industry Overview
Regulation, reformulation and the gradual re-education of consumers
Sugar reduction and weight management dominate health positioning
Clean labels, natural cues and functional benefits gain momentum
Functionality, transparency and regulation will shape future growth
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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