PROSPECTS AND OPPORTUNITIES
Low and no fat gains pace as consumers look to manage weight through their soft drink choice
As health and wellness regulations and claims continue to blur the lines between existing soft drinks categories, this is set to lead to stronger innovation and increased competition over the forecast period. With competition intensifying, key players will take advantage of their strong brand positioning to expand their product portfolios into new, popular health and wellness categories.
Brain health and memory soft drinks record double-digit growth across the forecast period
Brain health and memory soft drinks is set to record strong growth across the forecast period, projected to rise at a 21% 2023 constant value CAGR to MXN119 million in 2028, up from MXN46.5 million in 2023.
Organic and natural soft drinks gain appeal as consumers shift away from artificial ingredients
In July 2023, the World Health Organization announced that aspartame, an ingredient commonly used as a sweetener in a wide range of soft drinks, was potentially carcinogenic to humans. Many soft drink players on the landscape use this ingredient as a substitute for sugar, including leaders in the strongest area of carbonates.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Mexico?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Mexico?
- Which are the leading brands in HW Soft Drinks in Mexico?
- How are products distributed in HW Soft Drinks in Mexico?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Mexico - Category analysis
KEY DATA FINDINGS
Government legislations support sales of weight management soft drinks
Natural soft drinks' strong performance is linked to rising concerns surrounding artificial ingredients
Consumers reach for functional and fortified options as a convenient way to improve health
Low and no fat gains pace as consumers look to manage weight through their soft drink choice
Brain health and memory soft drinks record double-digit growth across the forecast period
Organic and natural soft drinks gain appeal as consumers shift away from artificial ingredients
Health and Wellness in Mexico - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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