PROSPECTS AND OPPORTUNITIES
Natural claims drive retail value growth as consumers avoid artificial ingredients
Health and wellness trends are set to shape innovations in soft drinks, with interest in well-being driving growth and demand for functional products and those with added benefits. Beverages with reduced calories will record the strongest performance, specifically no sugar soft drinks and low sugar soft drinks.
Double-digit growth for good source of antioxidants as consumer awareness rises
A good source of antioxidants soft drinks will be a rising product claim over the forecast period, recording double-digit value growth from 2024-2028. The bulk of sales are accounted for by good source of antioxidants juice, bolstered by the increasing demand for beverages that support wellness.
Kombucha gains ground as consumers seek natural products with functional benefits
While health credentials remain essential, innovative flavours and product concepts will launch across the forecast period. Innovations are expected to be seen across bottled water, RTD tea and juice, while kombucha – an RTD tea product - is set to gain ground.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Austria?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Austria?
- Which are the leading brands in HW Soft Drinks in Austria?
- How are products distributed in HW Soft Drinks in Austria?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Austria - Category analysis
KEY DATA FINDINGS
Health and wellness credentials increase across soft drinks as demand rises
Energy boosting drives retail value sales as busy consumers seek an uplift during the day
Innovations focus on fortified and functional options as brands look to add-value
Natural claims drive retail value growth as consumers avoid artificial ingredients
Double-digit growth for good source of antioxidants as consumer awareness rises
Kombucha gains ground as consumers seek natural products with functional benefits
Health and Wellness in Austria - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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