PROSPECTS AND OPPORTUNITIES
Impending new sugar tax expected to positively impact soft drinks with better for you claims
Sugar taxation has become commonplace in a number of markets, including South Africa, which has had a sugar tax in place since 2018 through the Health Promotion Levy. Studies have shown that there has been a meaningful impact in reducing high sugar content beverage consumption patterns.
Rising interest for immune support in health and wellness soft drinks
Post-pandemic, an increasing number of South Africans are searching for soft drinks with functional benefits that help to support their general and immune health. Therefore, immune support offers considerable growth potential as a health and wellness claim in soft drinks over the forecast period.
No caffeine to remain relevant health and wellness claim within soft drinks
Increasingly busy lifestyles are likely to lead to more frequent stress-related conditions such as anxiety and sleep issues over the forecast period. Aside from seeking professional advice, other options that may be considered by consumers include reducing caffeine and sugar consumption; this is said to reduce anxiety and potentially improve the quality of sleep.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in South Africa?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Soft Drinks in South Africa?
- How are products distributed in HW Soft Drinks in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in South Africa - Category analysis
KEY DATA FINDINGS
Energy boosting is leading claim in health and wellness soft drinks, encouraging new brands to enter
No sugar is popular health and wellness claim in soft drinks as consumers focus on reducing intake of ingredients perceived as detrimental to health
Dynamic growth for high fibre as consumers seek functionality in soft drinks
Impending new sugar tax expected to positively impact soft drinks with better for you claims
Rising interest for immune support in health and wellness soft drinks
No caffeine to remain relevant health and wellness claim within soft drinks
Health and Wellness in South Africa - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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