In 2024, health and wellness strongly shaped soft drinks in Sweden, with low and no sugar options leading across carbonates, energy drinks, and sports beverages. Consumers gravitated toward functional benefits such as hydration, vitamins, electrolytes, and protein, driving growth in sports drinks, functional waters, and plant-based or lactose-free RTD coffees. Energy drinks increasingly blended fitness-oriented positioning with low sugar and added nutrients, appealing to active, health-conscious
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Sweden?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Soft Drinks in Sweden?
- How are products distributed in HW Soft Drinks in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Sweden - Category analysis
KEY DATA FINDINGS
Soft drinks continue to shift toward no sugar, wellness-centred formulas
Reduced sugar, functional hydration, and plant-based innovations drive Swedish soft drink growth in 2024
Low and no sugar soft drinks gain ground as Coca-Cola Zero leads growth in carbonates and energy drinks
Health-focused energy drinks drive demand, blending functional benefits with fitness appeal
Low sugar and functional benefits are expected to shape soft drinks across the forecast period
No sugar positioning is set to become the default for health-focused soft drinks
Energy-boosting functionality is set to support innovation within soft drinks in Sweden
Health and Wellness in Sweden - Industry Overview
Fortified/functional and natural health claims support growth and innovation in 2024
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
Reformulation and plant-based, functional innovations are set to support future growth
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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