Rising health concerns helped to drive strong growth across many areas of health and wellness soft drinks in 2024. On one hand, there was a shift toward no/low sugar soft drinks as consumers looked to reduce their sugar intake in response to rising obesity levels. On the other hand, there was also a growing shift towards natural soft drinks due to concerns around the use of artificial sweeteners. Consumers are increasingly looking for more from their soft drinks and this is likely to inform the
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Germany?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Germany?
- Which are the leading brands in HW Soft Drinks in Germany?
- How are products distributed in HW Soft Drinks in Germany?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Germany - Category analysis
KEY DATA FINDINGS
Consumers go in search of healthier and natural soft drinks
Consumers look to reduce their sugar intake as health concerns rise
Natural soft drinks thriving as consumers focus on product labels
Energy boosting claims retain their appeal
Rising health concerns will continue to inform the development of the soft drinks market
Natural claims likely to find a growing audience as consumers shun artificial ingredients
Energy boosting claims expected to win over busy consumers
Health and Wellness in Germany - Industry Overview
Consumers showing a growing willingness to invest in healthier products
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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