PROSPECTS AND OPPORTUNITIES
Consumers expected to remain focused on making healthier choices when it comes to soft drinks
The increasing consumer focus on health and wellness will likely continue to leave its mark on soft drinks in Turkey over the forecast period, driving growth and informing new product development and marketing. Concerns about sugar content, the desire for fortification with vitamins and minerals, energy boosting functions, and demand for natural ingredients are all here to stay.
Natural will remain a key claim but energy boosting claims set to rise to the top as consumers lead increasingly busy lives
Artificial and overly processed food and drinks are increasingly seen by consumers as being potentially harmful to their health. This is expected to support sales of natural soft drinks in the forecast period, as consumers try to adopt healthier lifestyles in an effort to prevent long-term health problems.
Food intolerances and ethical concerns expected to influence demand in soft drinks
Soft drinks aimed at those following a specific diet and at people with intolerances are set to see rising popularity over the forecast period, as consumers seek to take better care of their health and awareness of these diets and conditions grows. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to realise dynamic growth in soft drinks over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Turkey?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Turkey?
- Which are the leading brands in HW Soft Drinks in Turkey?
- How are products distributed in HW Soft Drinks in Turkey?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Turkey - Category analysis
KEY DATA FINDINGS
Turkey provides fertile ground for the growth and development of health and wellness soft drinks
Natural claims thriving as consumers look to make healthier choices
Good source of vitamins and energy boosting claims benefit from consumers pursuing healthier and more active lives
Consumers expected to remain focused on making healthier choices when it comes to soft drinks
Natural will remain a key claim but energy boosting claims set to rise to the top as consumers lead increasingly busy lives
Food intolerances and ethical concerns expected to influence demand in soft drinks
Health and Wellness in Turkey - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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