PROSPECTS AND OPPORTUNITIES
Anti-stress and pro-sleep soft drinks likely to gain ground
Consumers’ wellbeing is likely to become a stronger factor driving their purchasing decisions over the forecast period. More importantly, their needs are set to become increasingly complex, which in turn will result in demand for different soft drinks providing a wide range of various functionalities.
No sugar to remain relevant claim in soft drinks, supported by further changes to UK legislation
Better for you products are likely to benefit from a continued consumer desire to reduce their purchase of soft drinks that are high in salt, fat or sugar as these three ingredients have been shown to be linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, is therefore expected to remain an important claim within soft drinks over the forecast period, especially as the UK’s population with an overweight or obesity diagnosis is set to continue growing.
RTD tea with natural and organic claims set for strong growth
According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2023, (n=40,691)), 46% of UK respondents are worried about climate change and 13% are strongly worried, while 44% of consumers in the UK look for healthy ingredients in food and beverages in 2023. These findings offer strong growth potential for natural and organic claims within soft drinks, especially RTD tea, over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in United Kingdom?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in United Kingdom?
- Which are the leading brands in HW Soft Drinks in United Kingdom?
- How are products distributed in HW Soft Drinks in United Kingdom?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in the United Kingdom - Category analysis
KEY DATA FINDINGS
Further dynamic growth for leading no sugar claim in soft drinks, driven by health concerns and HFSS legislation
Good source of vitamins remains popular claim in health and wellness soft drinks in 2023
Probiotic and immune support claims continue to gain momentum as consumers look to strengthen metabolism through functionality and fortification
Anti-stress and pro-sleep soft drinks likely to gain ground
No sugar to remain relevant claim in soft drinks, supported by further changes to UK legislation
RTD tea with natural and organic claims set for strong growth
Health and Wellness in the United Kingdom - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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