There has been a growing focus in the media on the harmful impact of consuming too much sugar and ultra-processed foods, which is influencing consumption behaviour within soft drinks. However, consumers are not just looking for soft drinks that are low sugar, they are also looking for fortified products with added claims, such as good source of vitamins, immunity support, and even beauty from within. Consumers are also increasingly looking for natural soft drinks, with these perceived to be heal
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in United Kingdom?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in United Kingdom?
- Which are the leading brands in HW Soft Drinks in United Kingdom?
- How are products distributed in HW Soft Drinks in United Kingdom?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in the United Kingdom - Category analysis
KEY DATA FINDINGS
Consumers looking to make healthier choices when it comes to soft drinks
Functional and low/no sugar products attract growing interest
Consumers focus on multifunctional soft drinks with added vitamins
Natural claims find favour with health conscious consumers
Less sugar, more functionality
Players set to focus on adding vitamins to add value to their ranges
Natural claims set to be a key focus of new product development
Health and Wellness in the United Kingdom - Industry Overview
UK consumers focus on making healthier choices
Players promote added functionality to push sales
Consumers demand healthier, natural, and ethical products
Updates to HFSS regulations set to influence the market’s growth and development
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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