PROSPECTS AND OPPORTUNITIES
No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the “Three Reduce” policy
In the forecast period, better for you products are likely to benefit from a continued consumer desire to reduce the consumption of products that are high in salt, fat, or sugar, as these have been shown to be linked to cases of stroke, high blood pressure, and heart disease. Meanwhile, the government’s “Three Reduce” campaign aims to reduce the amount of sugar, salt and fat consumed to improve the health of the population, which will also raise awareness of the need to avoid the overconsumption of these ingredients.
Digestive health set to rise strongly as consumer awareness increases
Concern about the prevalence of certain diseases and health problems will be a key factor in the future growth of health benefit claims in soft drinks in the forecast period. For instance, with increasing awareness of the link between gut health and overall health, digestive health, which is a health benefit type of health and wellness attribute, is anticipated to realise exceptional value growth at constant 2023 prices in soft drinks over the forecast period.
High fibre likely to be one to watch as consumers look to improve their health
With the rising health trend seen during the pandemic, there was a stronger desire amongst consumers to better look after their metabolism, boosting sales of health and wellness products with relevant nutrients. As this has often become an established part of their dietary habits, this trend is expected to endure.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in China?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Soft Drinks in China?
- How are products distributed in HW Soft Drinks in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in China - Category analysis
KEY DATA FINDINGS
Energy boosting leads health and wellness soft drinks in 2023, with products targeting different consumer groups
No sugar maintains growth from an already high base in health and wellness soft drinks in 2023
Demand for benefits beyond hydration drives growth for good source of minerals soft drinks
No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the “Three Reduce” policy
Digestive health set to rise strongly as consumer awareness increases
High fibre likely to be one to watch as consumers look to improve their health
Health and Wellness in China - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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