PROSPECTS AND OPPORTUNITIES
Natural soft drinks drive solid retail value sales as consumers prioritise wellness
Consumers in Ireland have become more conscious of ingredients and the nutritional content of what they eat and drink, with many reading labels and looking to avoid artificial ingredients. This will continue to drive growth in natural soft drinks across the forecast period, perceived to be healthier, with the category projected to reach value sales of EUR191 million in 2028.
The sugar tax encourages low sugar and high fruit content launches across the forecast period
Across the review period, the Irish government introduced a sugar tax to help reduce the consumption of sugar-sweetened drinks, which health professionals consider among the main sources of sugar within consumers’ diets. This regulation came into play in 2018 and will continue to impact soft drinks innovations across the forecast period.
Strong growth potential for Kombucha as digestive health claims drive growth
Across the forecast period, digestive health soft drinks are set to record the highest growth in the health and wellness soft drinks landscape. Consumers will increasingly look at ways to aid their overall health and wellbeing, with fortified options that include probiotics gaining ground, aiming to support digestive health.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Ireland?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Soft Drinks in Ireland?
- How are products distributed in HW Soft Drinks in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Ireland - Category analysis
KEY DATA FINDINGS
Good source of vitamins drives retail value sales as consumers look for fortified options
Players focus innovations on functionality to align with wellness demands
Increased demand for no sugar variants as diabetes and obesity concerns rise
Natural soft drinks drive solid retail value sales as consumers prioritise wellness
The sugar tax encourages low sugar and high fruit content launches across the forecast period
Strong growth potential for Kombucha as digestive health claims drive growth
Health and Wellness in Ireland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!