HW Soft Drinks in Ireland

January 2026

In 2024, health and wellness soft drinks in Ireland continued to evolve rapidly as consumers increasingly sought beverages that deliver tangible functional benefits alongside refreshment. The strongest momentum came from drinks positioned as a good source of vitamins, reflecting growing interest in proactive health management and everyday nutrition. Brands responded by expanding portfolios with functional formulations that address specific need states such as energy, immunity and recovery, while

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Overview:

Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Soft Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Soft Drinks in Ireland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Soft Drinks in Ireland?
  • What are the key health and wellness concerns driving sales in HW Soft Drinks?
  • Is HW Soft Drinks a dynamic niche or mainstream concern in Ireland?
  • Which are the leading brands in HW Soft Drinks in Ireland?
  • How are products distributed in HW Soft Drinks in Ireland?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Soft Drinks in Ireland - Category analysis

KEY DATA FINDINGS

Functionality and vitamin fortification redefine value in soft drinks
Functional drinks gain momentum as consumers seek targeted health benefits
Natural positioning strengthens perceptions of authenticity and wellbeing
No-sugar formulations accelerate under health awareness and price pressures
Functionality, regulation and transparency shape future innovation
Natural remains relevant, but functionality takes precedence
No-sugar drinks outperform as reformulation and innovation continue
Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Ireland - Industry Overview

Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
Functionality, reformulation and regulatory compliance drive market performance
Plant-based, vegetarian and cleaner-label eating gain further ground
Targeted health benefits, transparency and sustainable reformulation shape future growth

COUNTRY REPORTS DISCLAIMER

HW Soft Drinks

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Soft Drinks research and analysis database.

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