Sales of health and wellness soft drinks continued to benefit from increasing education and awareness around the importance of a nutritionally balanced diet and the potential harm of consuming too much sugar. While low and no sugar claims continued to grow in prominence in 2024, consumers also looked for functional soft drinks as well as products with clean labels and natural claims. Brands continued to respond with new products that meet these demands, while retailers increased their shelf spac
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Soft Drinks in Hong Kong, China?
- How are products distributed in HW Soft Drinks in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
The growing health and wellness movement continues to inform sales of soft drinks
Demand for health and wellness soft drinks grows despite economic pressures
Natural claims have become the cornerstone of the health and wellness movement
Rising health concerns steer consumers away from sugary soft drinks
Market development set to be driven by an increasing focus on health and sustainability
Traditional Chinese medicine opens up new opportunities for natural soft drinks
Growing campaigns to reduce sugar intake set to inform new product development
Health and Wellness in Hong Kong, China - Industry Overview
Interest in health and wellness grows despite financial pressures
Better for you and functional claims on the rise as health awareness grows
Clean label trend fuelling demand for natural and organic claims
Plant-based diets and natural ingredients set to receive growing interest
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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