PROSPECTS AND OPPORTUNITIES
Functional soft drinks expected to be key beneficiary of an increasingly health-conscious society
As consumers in Hong Kong become ever more vigilant of the impact of their dietary habits on their short and long term health it is expected that the health claims of the soft drinks they buy will become increasingly relevant. This is expected to drive strong demand for soft drinks with functional claims.
Vitasoy and Coca-Cola set to fuel strong growth in no sugar RTD tea through new product development and marketing
Better for you soft drinks are likely to benefit from a continued consumer desire to reduce the levels of salt, fat or sugar in their diets, as these three ingredients have been shown to be linked to various non-communicable diseases including stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, is therefore expected to offer further growth potential in soft drinks over the forecast period.
Lactose free and vegan claims likely to see further growth over forecast period
While consumers are looking to lead healthier lifestyles they are also becoming more informed about food intolerances which is pushing some people towards specific diets and certain soft drinks. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to record further growth in soft drinks over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Soft Drinks in Hong Kong, China?
- How are products distributed in HW Soft Drinks in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Better for you claims find appeal with weight-conscious consumers while Asian speciality drinks benefit from increased focus on Chinese medicine
Both of these brands are found in supermarkets and through e-commerce.
Natural is leading claim despite marginal decline in demand
Juice squeezing more sales out of health-conscious consumers
Functional soft drinks expected to be key beneficiary of an increasingly health-conscious society
Vitasoy and Coca-Cola set to fuel strong growth in no sugar RTD tea through new product development and marketing
Lactose free and vegan claims likely to see further growth over forecast period
Health and Wellness in Hong Kong, China - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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