PROSPECTS AND OPPORTUNITIES
Functional benefits will be key to innovation and driving force behind health and wellness claims
In light of the current trend towards health conscious lifestyles amongst local consumers, it is crucial to recognise that low sugar, no sugar and no added sugar content reformulations alone may not suffice to improve the image of soft drinks. To meet the changing needs and preferences of consumers, soft drinks players must focus on offering additional health benefits through functional ingredients and natural herb extracts.
Ongoing focus on sugar
This shift in consumer behaviour being driven by rising health awareness and the introduction of the third phase of the government’s sugar tax strategy could drive innovation in the soft drinks industry as companies strive to create healthier, tax-exempt products. In the RTD coffee space, for example, Nestle has recently introduced Nescafé Less Sugar Triple Black Ice Coffee, which offers a triple shot of espresso in a low sugar formula.
Concerns about sweeteners present challenges for manufacturers looking to reduce sugar content
The rising concern about artificial additives presents particularly pressing issues for manufacturers looking to develop reduced sugar soft drinks, as consumers become increasingly wary of artificial sweeteners. Such concerns were reinforced in 2023 when the World Health Organization (WHO) advised against the use of non-sugar sweeteners in efforts to control weight gain or reduce the risk of noncommunicable diseases.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Thailand?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Thailand?
- Which are the leading brands in HW Soft Drinks in Thailand?
- How are products distributed in HW Soft Drinks in Thailand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Thailand - Category analysis
KEY DATA FINDINGS
Third phase of sugar tax drives new development and price increases
Expanding range of no sugar and no added sugar soft drinks across categories
Growing emphasis on natural ingredients
Functional benefits will be key to innovation and driving force behind health and wellness claims
Ongoing focus on sugar
Concerns about sweeteners present challenges for manufacturers looking to reduce sugar content
Health and Wellness in Thailand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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