PROSPECTS AND OPPORTUNITIES
Rising interest in no added sugar claim
Sugar is set to remain a key focus of rising health concerns amongst consumers, the media and public institutions during the forecast period. It is increasingly strongly associated with the development of a wide range of health problems, but is particularly strongly linked with the increase in the prevalence of obesity, especially amongst children.
Potential for probiotic claims in juice
Probiotic juice remained a tiny niche at the end of the review period, with sales of just ILS2 million and only one significant brand in the form of Rauch Fruchtsäfte GmbH & Co OG’s Rauch. However, probiotic claims could see strong growth in the forecast period, with 2023 constant value CAGR of 12% being forecasted.
Natural claim to remain important despite decline
The natural health and wellness claim is expected to see a slight fall in volume sales in soft drinks in Israel over the forecast period, though sales are set to rise in terms of both current value and constant 2023 prices. Moreover, while it is expected to experience a decline in volume sales in categories such as carbonates, concentrates and juice, the claim is expected to see strong volume growth in RTD tea.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Israel?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Israel?
- Which are the leading brands in HW Soft Drinks in Israel?
- How are products distributed in HW Soft Drinks in Israel?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Israel - Category analysis
KEY DATA FINDINGS
Ultra-Orthodox pressure leads to withdrawal of sugary drinks tax and places greater emphasis on promoting health and wellness credentials
No sugar is the leading health and wellness claim in soft drinks
Concerns about sweeteners present an obstacle to no sugar claim
Rising interest in no added sugar claim
Potential for probiotic claims in juice
Natural claim to remain important despite decline
Health and Wellness in Israel - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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