Rising concerns around the harmful impact of consuming soft drinks that are high in sugar is having a growing influence on the market. Alongside this, consumers are also becoming more conscious of the nutritional profile of the products they buy and where the ingredients come from. These factors continued to benefit sales of soft drinks with better for you and natural and organic claims in 2024, while they also informed new product development and marketing strategies. Functional claims also att
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Switzerland?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Switzerland?
- Which are the leading brands in HW Soft Drinks in Switzerland?
- How are products distributed in HW Soft Drinks in Switzerland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Switzerland - Category analysis
KEY DATA FINDINGS
Swiss consumers demand more from their soft drinks than just hydration
Swiss consumers looking for healthier and more personalised ways to rehydrate
Natural and organic claims appeal to health conscious locals
Growing concerns over the threat posed by sugar informing market demand
Soft drinks producers set to focus on health and wellness claims in marketing and innovation
Natural claims set to become increasingly integral to the future of soft drinks
Keto diet trend and rising health concerns should boost sales of no sugar soft drinks
Health and Wellness in Switzerland - Industry Overview
Swiss consumers focus on making healthier choices
Health at the centre of consumer purchasing decisions as obesity rates rise
Health, sustainability, and animal welfare concerns push consumers towards plant-based diets
Bright outlook for health and wellness with consumers making more informed choices
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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