PROSPECTS AND OPPORTUNITIES
A bright future ahead for health and wellness soft drinks
It is considered virtually inevitable that demand for health and wellness soft drinks will continue to increase over the forecast period as consumer interest in improving their diet and nutrition is set to continue rising. This interest is being driven by increasing awareness of the importance of a healthy diet for maximising long-term health outcomes.
Demand and availability of vegan and lactose free soft drinks set to increase
Vegan and plant-based soft drinks are likely to increase in popularity in Switzerland during the forecast period as increasing numbers of local consumers become more interested in reducing their consumption of animal-based products. In addition to the health advantages that can flow from a plant-based diet, this trend is also linked to environmental and animal welfare concerns.
Keto diet trend could influence sales and new product development
In an effort to lose weight and remain healthy an increasing number of consumers are following various diets in Switzerland, with keto being one of the more popular. Under the keto diet consumers are recommended to reduce their intake of carbohydrates and to avoid sugary soft drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Switzerland?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Switzerland?
- Which are the leading brands in HW Soft Drinks in Switzerland?
- How are products distributed in HW Soft Drinks in Switzerland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Switzerland - Category analysis
KEY DATA FINDINGS
Sales rising as consumers look to make healthier choices
Consumers go natural as health concerns grow
Players responding to growing demand for better for you soft drinks
A bright future ahead for health and wellness soft drinks
Demand and availability of vegan and lactose free soft drinks set to increase
Keto diet trend could influence sales and new product development
Health and Wellness in Switzerland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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