In 2024, fortified/functional, no sugar, and natural claims emerged as key drivers shaping soft drinks in Belgium. Consumers increasingly sought beverages offering tangible health benefits, functional ingredients, and natural formulations, prompting innovation across RTD coffee, tea, juices, energy drinks, and sports drinks. While no sugar soft drinks maintained a lead, growth was stabilising, whereas fortified/functional options are set to drive future expansion, supported by health, wellness,
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Belgium?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Soft Drinks in Belgium?
- How are products distributed in HW Soft Drinks in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Belgium - Category analysis
KEY DATA FINDINGS
Fortified/functional, no sugar, and natural claims shape soft drinks in 2024
Fortified/functional benefits redefine soft drinks consumption in Belgium
No sugar soft drinks maintains its lead during shifting consumer preferences
The natural claim partners with eco-friendly packaging to shape soft drink trends
The fortified/functional claim is set to support growth and innovation in soft drinks in
No sugar soft drinks is poised for moderate growth amid category stabilisation
Natural soft drinks will gain momentum in Belgium amid health and sustainability trends
Health and Wellness in Belgium - Industry Overview
Cost-conscious consumers prioritise value while health and wellness demand remains strong
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!