PROSPECTS AND OPPORTUNITIES
Increasing investment in health and wellness soft drinks over the forecast period
As Belgian consumers focus more strongly on their health, they are looking to obtain more from the drinks they consume. This will highlight the importance of the particular health benefits that each soft drink can provide.
Positive outlook for probiotic soft drinks
There is already increased awareness of the link between food and drink consumption and a healthy immune system. This trend is likely to gather momentum as consumers will endeavour to combat disease and illness by adopting a healthier diet, including drinking more products that claim to offer health benefits.
Natural positioning offers potential in certain categories
While, overall, the natural soft drinks category is expected to see a fall in volume sales over the forecast period, this masks a varied picture in which products with a natural positioning are set to put in strong performances in certain categories. While natural products are expected to perform poorly in carbonates and RTD coffee, there is considerable potential for growth in energy drinks and RTD tea, though the claim will serve strongly contrasting strategic purposes in these two categories.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Belgium?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Soft Drinks in Belgium?
- How are products distributed in HW Soft Drinks in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Belgium - Category analysis
KEY DATA FINDINGS
Growing focus on sugar amongst health conscious consumers
No sugar demand leads to more sophisticated developments
Achieving mainstream distribution key to development
Increasing investment in health and wellness soft drinks over the forecast period
Positive outlook for probiotic soft drinks
Natural positioning offers potential in certain categories
Health and Wellness in Belgium - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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