PROSPECTS AND OPPORTUNITIES
Bright future predicted for health and wellness soft drinks but with a growing focus on sustainability issues
Rising health awareness and an improvement in the economic situation of Czech households should help to reinvigorate the premiumisation trend and accelerate demand for healthier soft drinks. Low sugar and no sugar soft drinks will continue to thrive, while organic, natural, and fortified/functional soft drinks will likely also increasingly shape demand over the forecast period in some product areas – for example, organic bottled water and RTD tea, and natural RTD tea and energy drinks.
Good source of minerals to remain the largest claim, with new innovations anticipated, while sports drinks will gain ground through functionality
Habits that were adopted during the pandemic will continue to positively influence demand for health and wellness soft drinks over the forecast period as people look to improve their diets to boost health. Good source of minerals is set to remain an important claim in this regard, with retail sales projected to increase by 3% over the forecast period to reach CZK8.
A high fibre diet seen as key to good health
Products which offer added functionality or fortification will likely continue to increase in popularity, with their consumer base widening beyond consumers with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. For instance, high fibre, which is a fortified/functional type of health and wellness attribute, is anticipated to become more of a focus within soft drinks over the forecast period, most notably in juice.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Czech Republic?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Czech Republic?
- Which are the leading brands in HW Soft Drinks in Czech Republic?
- How are products distributed in HW Soft Drinks in Czech Republic?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in the Czech Republic - Category analysis
EY DATA FINDINGS
New product launches hit the market post-pandemic
Good source of minerals bottled water sees strong gains as competition heats up
Good source of antioxidants records positive performance in 2023
Bright future predicted for health and wellness soft drinks but with a growing focus on sustainability issues
Good source of minerals to remain the largest claim, with new innovations anticipated, while sports drinks will gain ground through functionality
A high fibre diet seen as key to good health
Health and Wellness in the Czech Republic - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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