Despite the challenging economic conditions within Chile, consumers retained a willingness to invest in soft drinks with health and wellness claims in 2024. Rising rates of obesity, diabetes and cardiovascular diseases have led to increased awareness around the importance of following a healthier diet and lifestyle and this has influenced demand and new product development within soft drinks. Alongside better for you claims such as low/no sugar, consumers are also increasingly looking for fortif
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Chile?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Chile?
- Which are the leading brands in HW Soft Drinks in Chile?
- How are products distributed in HW Soft Drinks in Chile?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Chile - Category analysis
KEY DATA FINDINGS
Rising health concerns push consumers to make healthier choices
Consumers remain willing to pay more for added health and wellness claims
Rising obesity concerns pushing consumers to reduce their sugar intake
Functional claims attracting growing interest
Economic pressures could limit the expansion of health and wellness soft drinks
Manufacturers will need to balance demand for natural sweeteners with cost pressures
Functional claims expected to expand beyond energy boosting and hydration
Health and Wellness in Chile - Industry Overview
Players responding to the increasing demand for healthier food and beverages
Increasing health awareness and rising obesity levels dictating market trends
Interest in plant-based diets on the rise
Consumers demand more for their money as health and ethical considerations develop
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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