PROSPECTS AND OPPORTUNITIES
Probiotic expected to be the most dynamic claim in volume and value growth terms
Probiotic is expected to be the most dynamic health and wellness claim in soft drinks in Chile over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. While growth rates will be skewed somewhat by the ongoing emergence of sales from a relatively low base, products with this positioning should continue to gain popularity in line with increasing consumer interest in foods and beverages that can help to improve digestive function.
Growing focus on preventive health measures will favour immune support products
Immune support is projected to be the second fastest developing health and wellness claim in soft drinks in volume and value growth terms over the forecast period. Demand for such products looks set to continue rising at a robust pace due to the increasing inclination of Chileans to take preventive measures that can reinforce their natural defences against illness.
Interest in soft drinks with brain health and memory claims set to rise
Soft drinks marketed as offering brain health and memory benefits are expected to become more widely available and popular in Chile over the forecast period. Increasingly busy lifestyles will remain a major driver of demand, with more people likely to start regularly consuming such products in an effort to better cope with the mental toll of work and education pressures, hectic social schedules etc.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Chile?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Chile?
- Which are the leading brands in HW Soft Drinks in Chile?
- How are products distributed in HW Soft Drinks in Chile?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Chile - Category analysis
KEY DATA FINDINGS
Obesity concerns continue to buoy demand for soft drinks with sugar-related claims
Interest in products with advanced hydration and energising functionality increases
Natural and organic options profit from fears about harmful effects of artificial additives
Probiotic expected to be the most dynamic claim in volume and value growth terms
Growing focus on preventive health measures will favour immune support products
Interest in soft drinks with brain health and memory claims set to rise
Health and Wellness in Chile - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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