PROSPECTS AND OPPORTUNITIES
Functional and health benefit claims set to drive growth across soft drinks categories
While reduced/zero sugar products remain popular in the US, some consumers are seeking products which also have positive connotations and can actively improve health, therefore they are looking for products with added functionality and health benefit claims. An increasing number of shoppers now purchase soft drinks to boost their health, and in the forecast period are expected to increasingly prefer products which claim benefits such as immune support or brain health and memory, amongst others.
Natural set to remain a significant health and wellness claim in soft drinks, and will see continued growth
Sales of health and wellness soft drinks continue to be bolstered by the consumer desire to drink “better” as a direct result of increased health concerns, which were boosted by the pandemic. Soft drinks manufacturers can leverage this established trend in their long-term strategies by shaping their health offerings.
Good source of vitamins set to maintain growth, especially in concentrates
With rising consumer demand to improve health through the addition of functional ingredients in soft drinks, good source of vitamins has been an important fortified/functional statement within the category, and is also set to maintain growth in the forecast period. Consumers believe that drinking products fortified with vitamins can help strengthen their immune system and prevent illness.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in USA?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Soft Drinks in USA?
- How are products distributed in HW Soft Drinks in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in the US - Category analysis
KEY DATA FINDINGS
Concern about the overconsumption of sugar leads no sugar to see growing demand
As consumers look to improve their gut health, digestive health and probiotic/prebiotic soft drinks are key
Energy boosting is still one to watch, as consumers seek to cope with busy lives
Functional and health benefit claims set to drive growth across soft drinks categories
Natural set to remain a significant health and wellness claim in soft drinks, and will see continued growth
Good source of vitamins set to maintain growth, especially in concentrates
Health and Wellness in the US - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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