There is a growing focus on offering healthier soft drinks options in Brazil with consumers becoming more aware of the impact their consumption habits can have on their health. A new selective tax was approved by Brazil’s National Congress in 2024 which will see a new tax imposed on soft drinks with a high sugar content. This so-called “sin tax” is expected to encourage players to reformulate their products, while also pushing consumers towards healthier alternatives. Concerns around ultra-proce
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Brazil?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Soft Drinks in Brazil?
- How are products distributed in HW Soft Drinks in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Brazil - Category analysis
KEY DATA FINDINGS
New selective tax set to push consumers to make healthier choices
Sugar is out and protein is in as Brazilians pursue healthier lifestyles
Natural claims prove fruitful as concerns rise about ultra-processed foods
Health conscious consumers value nutritional claims
“Sin taxes” set to shake up the market while mental health becomes a growing concern
Natural claims set to become more prominent in more categories
Soft drinks players expected to focus on fortification and functional claims to attract interest
Health and Wellness in Brazil - Industry Overview
Consumers being influenced into making healthier choices
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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