PROSPECTS AND OPPORTUNITIES
Search for a holistic approach to health
After the implementation of new labelling legislation at the end of the review period, there is a further factor which could impact low/no/no added sugar soft drinks in the forecast period. Brazil is seeing ongoing discussions about taxation, and the government is currently indicating that products which are high in sugar will likely suffer from a differentiation in taxes, with an increase expected, bundling such products together with what is known as “sin products”.
Organic sales set to increase despite confusion over differentiation from natural
Demand for organic soft drinks is typically driven by health, as local consumers perceive organic products as more natural and safer than non-organic alternatives. However, as consumers become increasingly concerned with sustainability, many are also seeking organic products due to a desire to protect the planet.
No salt claim set to emerge strongly moving forward
In addition to recent legislation highlighting the sugar content in food and drinks, it also highlights the salt content through front of pack labelling, as overconsumption of salt can lead to high blood pressure and resultant health problems. Although salt content is perhaps less relevant for soft drinks than for packaged food, activity is expected to intensify around the salt content in soft drinks, and the no salt claim is therefore expected to emerge strongly over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Brazil?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Soft Drinks in Brazil?
- How are products distributed in HW Soft Drinks in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Brazil - Category analysis
KEY DATA FINDINGS
Legislation increases consumer awareness and drives growth for no sugar soft drinks
Natural remains the leading claim as consumers look to avoid artificial ingredients in their soft drinks
Increase in consumption occasions drives up sales of energy boosting soft drinks
Search for a holistic approach to health
Organic sales set to increase despite confusion over differentiation from natural
No salt claim set to emerge strongly moving forward
Health and Wellness in Brazil - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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