Health and wellness soft drinks in Canada continued to grow in value terms in 2024, supported by rising consumer health consciousness and a structural shift towards products perceived as more natural, functional and lower in sugar. While inflation continued to influence purchasing behaviour, many consumers remained willing to pay a premium for soft drinks that align with healthier lifestyles, particularly in categories linked to hydration, functionality and clean labels. At the same time, height
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Canada?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Canada?
- Which are the leading brands in HW Soft Drinks in Canada?
- How are products distributed in HW Soft Drinks in Canada?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Canada - Category analysis
KEY DATA FINDINGS
Health-conscious hydration drives growth despite tighter regulatory scrutiny
Health consciousness, functional hydration and regulatory oversight shape the category
Natural positioning gains traction through plant-based and functional innovation
Sugar avoidance reshapes demand across soft drink categories
Health-led innovation continues, moderated by inflation and regulatory change
Natural claims evolve towards authenticity and targeted communication
No sugar gains momentum as reformulation accelerates
Health and Wellness in Canada - Industry Overview
Health consciousness strengthens, but affordability tempers choices
Sugar reduction and functional nutrition shape everyday consumption
Plant-based and clean-label trends reshape category dynamics
Health-driven innovation will persist, with value and regulation shaping outcomes
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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