PROSPECTS AND OPPORTUNITIES
Natural soft drinks retain good growth potential
Natural soft drinks look set to perform positively in Finland over the forecast period. Products with this positioning will continue to profit from rising awareness of the potential health hazards of various flavourings, colours, preservatives and other artificial additives widely used by manufacturers of packaged foods and beverages.
Energy boosting set to remain one of the most dynamic health and wellness claims
Energy boosting is poised to remain one of the best performing health and wellness claims in soft drinks over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. The increasingly fast-paced nature of consumer lifestyles in Finland will continue to broaden the appeal of products with this positioning.
Products rich in essential nutrients will benefit from growing focus on preventive health
As Finns become more knowledgeable about how diet affects health, they are increasingly attempting to reduce the risk of different diseases by improving their nutritional intake. Such behaviour will continue to stimulate interest in soft drinks that are inherently rich in or fortified with vitamins, minerals and other essential nutrients over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Finland?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Finland?
- Which are the leading brands in HW Soft Drinks in Finland?
- How are products distributed in HW Soft Drinks in Finland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Finland - Category analysis
KEY DATA FINDINGS
No sugar remains the leading health and wellness claim in soft drinks
Interest in products with functional health benefits continues to rise
Obesity concerns boost consumption of weight management soft drinks
Natural soft drinks retain good growth potential
Energy boosting set to remain one of the most dynamic health and wellness claims
Products rich in essential nutrients will benefit from growing focus on preventive health
Health and Wellness in Finland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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