In 2024, sales of low and no-sugar soft drinks surpassed those of traditional carbonates, reflecting a clear consumer shift toward lower calorie options. Fortified/functional waters experienced strong growth as well. Sparkling flavoured bottled waters, sports drinks, and energy drinks, especially low-sugar or hybrid variants, also gained momentum, underscoring the rising demand for health-oriented goods. RTD tea and coffee, including single-serve and functional varieties, saw increased popularit
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Denmark?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Soft Drinks in Denmark?
- How are products distributed in HW Soft Drinks in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Denmark - Category analysis
KEY DATA FINDINGS
Rising health demands support sales of no sugar and functional claims in soft drinks
No sugar and fortified/functional claims support sales of soft drinks in 2024
No sugar variants drive growth as consumers migrate from traditional soft drinks
The natural positioning remains important but faces competition from functional variants
Lower calorie and fortified/functional innovations are set to shape soft drinks in Denmark
No sugar claims are expected to drive innovation across soft drinks in Denmark
Sales of the natural claim will rise, however, it may face challenges from sugar reduction
Health and Wellness in Denmark - Industry Overview
Clean label, fortified and functional innovation drives demand in Danish food and drink
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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