PROSPECTS AND OPPORTUNITIES
No added sugar shows significant potential
While the range of health and wellness claims offered in soft drinks is set to expand during the forecast period as consumers leading hectic modern lifestyles look for convenient ways to take on nutrition, sugar is expected to remain a primary focus of consumers purchasing soft drinks. Indeed, no added sugar is expected to be the most dynamic health and wellness claim in overall soft drinks in the Greek market over the forecast period.
Vegan and organic claims to see rising demand
Vegan is expected to be the most dynamic health and wellness claim in soft drinks after no added sugar over the forecast period, albeit from a relatively low base. The rising interest in products carrying the vegan claim reflects the way in which consumers’ health and wellness concerns are increasingly aligning with their ethical considerations around social and environmental sustainability and animal welfare.
Consumers to look for extra vitamins in the forecast period
Innovation in soft drinks has been following a trend that first appeared in bottled water. As well as more bottled water brands claiming to have extra vitamins, it is expected that energy drinks will follow suit, especially since such products have a relatively functional reputation due to their caffeine content.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Greece?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Greece?
- Which are the leading brands in HW Soft Drinks in Greece?
- How are products distributed in HW Soft Drinks in Greece?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Greece - Category analysis
KEY DATA FINDINGS
No sugar is the main driver in almost all soft drinks categories
Natural is the leading health and wellness claim in soft drinks in 2023
Expanding range of fortification and functionality
No added sugar shows significant potential
Vegan and organic claims to see rising demand
Consumers to look for extra vitamins in the forecast period
Health and Wellness in Greece - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!