In 2024, health and wellness trends continued to shape soft drinks in Greece, driving a strong shift toward sugar-free and fortified/functional choices, including RTD tea, carbonated water, and functional energy drinks. The no sugar claim remained a key driver of product development and consumer choice, particularly in carbonates, while natural claims attracted consumers seeking minimal processing, transparency, and perceived health benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Greece?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Greece?
- Which are the leading brands in HW Soft Drinks in Greece?
- How are products distributed in HW Soft Drinks in Greece?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Greece - Category analysis
KEY DATA FINDINGS
No sugar and natural soft drinks support health driven growth in 2024
Health and wellness claims continue to influence buying habits in 2024
The natural claim continues to appeal to consumers looking for minimal processing, and the absence of artificial additives
No sugar products drive innovation and shifting consumption pattern
Health and wellness claims are set to drive growth and innovation in soft drinks
The natural claim is set to gain traction as consumers prioritise health and transparency
Innovation will continue to be focused on no sugar products across the forecast period
Health and Wellness in Greece - Industry Overview
Health-driven consumers embrace plant-based, no sugar and natural claims
Plant-based, high protein, and multifunctional nutrition choices rise
Natural and organic products build trust and offer perceived health benefits
Health claims are set to drive growth and innovation across packaged food and drinks in Greece
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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