PROSPECTS AND OPPORTUNITIES
FFC focusing on mental health, healthy ageing, and more niche health claims are expected to continue to grow
Playing in a highly health-conscious market, manufacturers will continue to launch new products that meet diverse consumer demands. In Japan, there are two types of health claims.
Consumer concern about weight drives new launches and will aid growth for weight management soft drinks
The percentage of people who are overweight and obese in Japan is below the global average, as many consumers are keen to ensure that they remain a healthy weight. Meanwhile, many of those who are overweight or obese are keen to lose weight as health problems can occur as weight increases.
As consumers look to avoid health issues, sugar reduction is expected to be a continuing trend
Due to rising awareness of the negative health impacts of the overconsumption of sugar, fat, and salt, concern is expected to intensify amongst Japanese consumers around the content of such ingredients in soft drinks, which is set to trigger higher sales of better for you product variants going forward. As such, while no sugar is expected to remain by far the largest health and wellness claim in soft drinks in the forecast period, and is also set to see continued growth, both low sugar and no added sugar, which are other better for you types of health and wellness attributes, are anticipated to witness even stronger growth in health and wellness soft drinks over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Japan?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Soft Drinks in Japan?
- How are products distributed in HW Soft Drinks in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Japan - Category analysis
KEY DATA FINDINGS
An increasing number of players offer products with more than one health claim, offering value for money and convenience
No sugar leads sales within health and wellness soft drinks in 2023, as the dangers of overconsumption of sugar are well-known
Natural is a growing claim in health and wellness soft drinks due to consumers’ health awareness and new launches
FFC focusing on mental health, healthy ageing, and more niche health claims are expected to continue to grow
Consumer concern about weight drives new launches and will aid growth for weight management soft drinks
As consumers look to avoid health issues, sugar reduction is expected to be a continuing trend
Health and Wellness in Japan - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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