Consumption of health and wellness soft drinks in Japan is led by RTD teas which are naturally low in sugar. Soft drinks with functional benefits supporting digestive health are making their mark, tapping into low levels of dietary fibre intake, and increasing consumer awareness of gut health. With Japanese consumers unsure about the vague claims of natural soft drinks, they are drawn to soft drinks with specific functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Japan?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Soft Drinks in Japan?
- How are products distributed in HW Soft Drinks in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Japan - Category analysis
KEY DATA FINDINGS
Soft drinks with functional benefits are gaining traction
RTD tea with fibre brings functional choices to Japanese consumers
No sugar soft drinks is the largest category
Players tap into local demand for warm bottled water
Japan leads in development of functional soft drinks
Products combining functional claims with no sugar expected to emerge
Opportunities exist for natural claims in energy drinks
Health and Wellness in Japan - Industry Overview
Japanese have strong interest in health and wellness claims
Nutritional support and weight management shapes demand patterns
Natural claims are important to Japanese consumers
Strong outlook for health and wellness
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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