PROSPECTS AND OPPORTUNITIES
Adoption of natural sweeteners across soft drinks expected to increase, buoyed by local production of monk fruit
The most significant barrier to the wide acceptance of no sugar soft drinks, particularly those containing artificial sweeteners, has been questions about their health attributes, in conjunction with a sour aftertaste. Due to their composition, artificial sweeteners have a controversial track record and negative perception amongst consumers.
With consumers looking to fortified/functional drinks to maintain their health, rising demand for good source of vitamins and minerals is expected
In the forecast period, more consumers are expected to turn to soft drinks that offer fortification or functionality, as they are increasingly seen as an option to boost their metabolism, and stay healthy. Good source of vitamins and good source of minerals, which are considered types of fortified/functional claims, are therefore expected to see growth in the forecast period.
Rising demand for brain health and memory in health and wellness soft drinks, with a widening consumer group
Consumers are increasingly looking for drinks with health benefit claims such as digestive health, energy boosting, and immune support. As a result of this trend, brain health and memory, which is considered a type of health benefit claim, has already emerged strongly, and is expected to see a dynamic retail value CAGR at constant 2023 prices in the forecast period, to reach sales of INR22.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in India?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in India?
- Which are the leading brands in HW Soft Drinks in India?
- How are products distributed in HW Soft Drinks in India?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in India - Category analysis
KEY DATA FINDINGS
Players respond to consumer demand for sugar reduction
As consumers look for soft drinks to help them in their busy lives, energy boosting leads health and wellness soft drinks in 2023
Consumers continue to turn to natural products as they are regarded as better for their health
Adoption of natural sweeteners across soft drinks expected to increase, buoyed by local production of monk fruit
With consumers looking to fortified/functional drinks to maintain their health, rising demand for good source of vitamins and minerals is expected
Rising demand for brain health and memory in health and wellness soft drinks, with a widening consumer group
Health and Wellness in India - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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