PROSPECTS AND OPPORTUNITIES
Soft drinks players offer low and no sugar innovations to drive growth
Growing obesity levels and awareness of the risk of diabetes will continue to drive sales of low salt, fat and sugar options, with these being linked to long term health issues. No and low sugar goods will be increasingly selected by consumers across the forecast period, with no sugar considered a type of better-for-you claim.
The natural claim drives sales as the focus on ultra-process food and drinks intensifies
In 2023, natural soft drinks are expected to record significant sales of EUR557 million. Supported by media coverage surrounding the negative impact of ultra-processed foods on health, consumers will look for the natural claim.
High fibre claims are a strong source of growth for soft drinks in the Netherlands
Across the forecast period, consumers will increasingly look beyond OTC vitamins and supplements towards adding nutritional benefits in their diet through food and drinks. This will lead consumers to opt for soft drinks fortified with additional benefits, including high fibre.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Netherlands?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Netherlands?
- Which are the leading brands in HW Soft Drinks in Netherlands?
- How are products distributed in HW Soft Drinks in Netherlands?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in the Netherlands - Category analysis
KEY DATA FINDINGS
No sugar is the leading claim as consumers migrate away from sugar-filled beverages
Rising health awareness drives growth for a good source of vitamins in juice
Weight management registers positive growth following obesity concerns
Soft drinks players offer low and no sugar innovations to drive growth
The natural claim drives sales as the focus on ultra-process food and drinks intensifies
High fibre claims are a strong source of growth for soft drinks in the Netherlands
Health and Wellness in the Netherlands - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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